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Posts

• AI: A growing concern for customer marketing leaders (11 July 2024)
• Webinar recap: Key takeaways for peak season success (25 June 2024)
• 3 examples of fixing data foundations (28 May 2024)
• Fixing Data Issues for Good: A Marketing Leader's Guide (16 May 2024)
• Personalisation at scale in marketing (14 May 2024)
• Customer Data Foundations: Evolution, Challenges, and Solutions (19 March 2024)
• 7 Takeaways from the Fixing Customer Data Foundations Webinar (19 March 2024)
• A Response to Gartner’s Magic Quadrant for Customer Data Platforms (7 March 2024)
• Proving Marketing's Value with Incrementality (28 February 2024)
• Webinar: Fixing Customer Data Foundations for Good (22 February 2024)
• Webinar On-Demand: 2024 Customer Marketing Trend Predictions (31 January 2024)
• Webinar Recap: 2024 Customer Marketing Trend Predictions  (31 January 2024)
• The Evolution Toward Customer-First (16 January 2024)
• Four-in-five marketers (81%) can't easily access the data they need to execute impactful campaigns (10 January 2024)
• A look back at our 2023 customer marketing predictions (2 January 2024)
• State of Customer Data Report (6 December 2023)
• Customer-First Strategy FAQs (28 November 2023)
• Halfords connects customer data to promote loyalty (21 November 2023)
• Webinar recap: The State of Customer Data 2023 (21 November 2023)
• Webinar: The State of Customer Data 2023 (16 November 2023)
• Customer data technology platform Planning-inc highlights the importance of people with rebrand to Plinc (12 October 2023)
• Planning-inc is now Plinc (11 October 2023)
• Webinar recap: 5 stories that prove the power of personalisation (29 September 2023)
• M&S International use Future Value Model for promotional segmentation (24 August 2023)
• Crew Clothing get real-time insights in their Black Friday war room (24 August 2023)
• Matching diners to dinners at Prezzo (24 August 2023)
• SCV powers customer-centricity at Halfords (24 August 2023)
• Hyper-personalisation boosts PlayStation’s engagement by 30% (24 August 2023)
• Predictive targeting boosts M&S’ email responses by 20% (24 August 2023)
• Customer recommendations fuel revenue rise for Argos (24 August 2023)
• Automated reporting revolutionises campaign analysis (24 August 2023)
• Dynamic campaign platform transforms M&S’ eCRM (24 August 2023)
• Halfords pedals personalisation from website to till (24 August 2023)
• Single Customer View transforms Argos’ business (24 August 2023)
• All I Want for Christmas Is... Using AI to capitalise on browse and basket "wish lists" (8 August 2023)
• Using AI to turn Christmas shoppers into lifelong customers (27 July 2023)
• Christmas in July: AI for Christmas campaign success (21 July 2023)
• Webinar recap: Driving shopping frequency and revenue growth (30 June 2023)
• Apple's Hide My Email: An added challenge to measuring purchase frequency (21 June 2023)
• Leveraging first-party data and AI to drive purchase frequency (15 June 2023)
• Frequency: A New North Star? (8 June 2023)
• Solving common marketing challenges with Machine Learning and AI (23 May 2023)
• Does Lifetime Value really measure…Value? (16 May 2023)
• Top considerations for hospitality businesses heading into the era of personalisation (9 May 2023)
• Retention and marketing spend optimisation (5 May 2023)
• eBook: 7 personalisation use cases (28 April 2023)
• Conversations with retail leaders (25 April 2023)
• Removing the pain of campaign platform migration (14 April 2023)
• Unlocking the potential of personalisation (23 March 2023)
• Real time personalisation results in a 15% rise in email engagement (14 March 2023)
• Closing the gap between reality and possibility in customer marketing (1 March 2023)
• Hybrid CX is here to stay; it’s time to embrace it (23 February 2023)
• Optimising abandoned basket and browse campaigns (7 February 2023)
• 5 observations about retention and loyalty (6 January 2023)
• Planning-inc and ELVIS partner to deliver next-generation CRM (21 November 2022)
• eBook: Key retention strategies (17 November 2022)
• Going full circle: A guide to the circular economy in retail (24 October 2022)
• Top 5 ways to tackle today's retail marketing challenges (6 October 2022)
• Recession, retention and retail (4 October 2022)
• The key to retail: Customer-centricity (16 September 2022)
• Crew Clothing revamps customer data strategy with Unilyze (7 September 2022)
• Digital marketing beyond personalisation (31 August 2022)
• CDP 2.0: The 2nd generation of Customer Data Platforms is here (27 July 2022)
• Webinar on Demand: A New Perspective on CDP Selection (22 July 2022)
• The Cost of Siloed Data (17 May 2022)
• Hide My Email: What does it mean for marketers? (27 April 2022)
• Apple's Privacy Policy Changes (14 April 2022)
• Entering the Metaverse (28 March 2022)
• Your first-party data just doubled in value (25 February 2022)
• Why is Mailchimp advertising on TV? (17 February 2022)
• CDP 101: Common Questions Answered (15 February 2022)
• Plinc hosts its first hackathon (15 October 2021)
• The values of CRM (23 September 2021)
• Webinar recap: Volume vs Relevancy (20 September 2021)
• Death of the Third-Party Cookie (17 August 2021)
• Webinar recap: Overcoming CRM challenges (5 August 2021)
• Loyalty with FTV (21 April 2021)
• The challenge with LTV (18 March 2021)
• Orchestrating campaigns from predictive models (6 July 2020)
• Why is measuring marketing KPI's so hard? (15 August 2019)