Real-time 360-degree customer view
Real-time Single Customer View solution built with marketers in mind
Get an SCV that updates in minutes, not days, for outstanding marketing insight and activation.
Continuous SCV
A fully connected Single Customer View is the cornerstone of any successful business — it drives better insight and analysis, customer-first strategies and can inform smarter business decisions.
Our SCV is built to continuously deliver a connected data set across millions of customers and billions of on- and off-line interactions, through:
- Codeless data integration
- A customisable data structure based on your requirement
- Total customer history
- Advanced matching methods
- Real-time API that builds full databases every <2 minutes
CDP
Once matched and connected, our CDP capabilities allow you to unlock customer data through activation, so you can drive real-time, exceptional customer experiences that reflect:
- What customers have done
- What customers are doing right now
- What they will do in the future
On top of this, out-of-the-box integrations put your data into any touchpoint (web, email, push notifications, DMs, call centre, paid media and more) to drive personalisation and targeting.
Business transformation and AI
Our continuous SCV and CDP capabilities allow you to build a solid foundation to turn your business completely customer-centric, and meet the highest customer experience standards.
This foundational data asset gives your AI initiative a huge advantage, allowing you to interrogate and learn from customer data with more accuracy, faster.
Expert marketing services baked in
Partnership is the name of the game. So from day one of integrating one of our solutions, our team is on hand for assistance on anything from usability to strategy.
Explore our other solutions
Data-driven personalisation
For seamless customer engagement, instant personalisation is vital. Unlock real-time insights from recent interactions to boost conversion and basket size.
Campaign targeting and optimisation
Use machine learning to swiftly adapt campaigns, optimise targeting, and identify up-sell and cross-sell opportunities across channels.
Self-serve analysis and insights
Gain quick, accurate campaign insights with automated, actionable reports. No IT or analysts needed.
Case studies
Halfords connects customer data to promote loyalty
Q. How did Halfords deliver real value through their loyalty program?…
M&S International use Future Value Model for promotional segmentation
To increase retention and optimise marketing spend across these markets, …
Crew Clothing get real-time insights in their Black Friday war room
Q. How did Crew Clothing get customer insights in their Black Friday War …
Matching diners to dinners at Prezzo
Q. How did Prezzo streamline its voucher promotions process and accurately …
SCV powers customer-centricity at Halfords
Q. How can Halfords understand customer behaviour groupwide to develop a …
Hyper-personalisation boosts PlayStation’s engagement by 30%
Q. How did PlayStation achieve a massive 30% increase in engagement across …
What sets our Single Customer View solutions apart?
While many SCV solutions offer a detailed customer view, they often fall short in real-time activation, relying on bulky batch uploads and demanding data reformatting. Our approach stands out because:
We enable both insight and real-time activation
Data is gathered instantly, keeping transactions up-to-date
We maintain all historical customer data for accuracy
Our data structures are flexible for immediate integration
Are we a fit for you?
If you’d like to talk about how we can help you get more value from your customer data, get in touch or request a demo.
We’re happy to chat, no pressure.