Campaign targeting and optimisation
Tap into customer data to optimise your campaigns
Use AI-powered solutions to analyse and predict customer behaviour, so you can create better campaigns with higher engagement.
Create smart audiences
Our Single Customer View is built with an easy-to-use, drag-and-drop UI that allows non-technical marketers to create super-targeted audiences, so you can:
- Get full access to complete, customer-level digital and offline history, model scores and segments
- Push audiences into desired outbound channels and inbound touchpoints for targeting and personalisation
- See every click, browse and purchase in minutes of it happening
Audience forecasting and planning
Use machine learning to forecast and optimise audiences with solutions like our Campaign Planner module, helping you:
- Efficiently manage contact rules, suppression limitations, and trade priorities
- Simulate campaign scenarios to adjust targeting and segmentation based on propensity to convert
- Facilitate easy planning with a simple drag-and-drop calendar UI, making the most out of your campaigns
AI predictive audiences
Automatically leverage complex behavioural patterns and predict upsell and cross-sell strategies with solutions like our Category Affinity Model, so you can:
- Understand and react to customer propensity, identifying opportunities for engagement and brand loyalty
- Predict when customers might move into new categories and adapt relevant communications accordingly
- Boost basket sizes, increase conversions, and reduce opt-outs through channel-agnostic strategies
Predict lifetime value
Create forward-looking marketing strategies, influencing customer behaviour to drive impactful campaigns and increase loyalty. Solutions like our Future Value Model use machine learning to:
- Identify your most valuable customers and adjust your offers to serve them, driving higher value and improving targeting
- Provide a framework to prioritise communications and assign promotional spend for the highest ROI
Optimised automations
Solutions like our Basket Abandonment module automate responses to customer intent, luring them back. Rather than repetitive reminders, we utilise browse data to suggest timely, relevant products, boosting sales.
Expert marketing services baked in
Partnership is the name of the game. So from day one of integrating one of our solutions, our team is on hand for assistance on anything from usability to strategy.
Explore our other solutions
Real-time 360-degree customer view
Expand your Single Customer View with real-time updates from all sources (on- and off-line), and use it to power your customer-first marketing strategy.
Data-driven personalisation
For seamless customer engagement, instant personalisation is vital. Unlock real-time insights from recent interactions to boost conversion and basket size.
Self-serve analysis and insights
Gain quick, accurate campaign insights with automated, actionable reports. No IT or analysts needed.
Case studies
Halfords connects customer data to promote loyalty
Q. How did Halfords deliver real value through their loyalty program?…
M&S International use Future Value Model for promotional segmentation
To increase retention and optimise marketing spend across these markets, …
Crew Clothing get real-time insights in their Black Friday war room
Q. How did Crew Clothing get customer insights in their Black Friday War …
Matching diners to dinners at Prezzo
Q. How did Prezzo streamline its voucher promotions process and accurately …
SCV powers customer-centricity at Halfords
Q. How can Halfords understand customer behaviour groupwide to develop a …
Hyper-personalisation boosts PlayStation’s engagement by 30%
Q. How did PlayStation achieve a massive 30% increase in engagement across …
Campaign optimisation solutions that don’t waste your resources
Legacy market segmentation tools lack the foresight to predict customer behaviour, often leading to inefficient resource use. Our advanced software provides:
Machine-learning-powered customer segmentation and forecasting
Behavioural pattern recognition for tailored upsell and cross-sell strategies
Simulated campaign scenarios to target high-propensity customers
Content prioritisation based on likely customer engagement, enhancing conversions
Are we a fit for you?
If you’d like to chat about how we can help you get more value from your customer marketing, get in touch or request a demo.
We’re happy to chat, no pressure.