Data-driven personalisation
Real-time personalisation that packs a serious punch
Deliver hyper-relevant personalisation exactly when (and where) it matters most. Grow loyalty, maximise sales and create outstanding customer experiences that keep them coming back for more.
Cross-channel customer experiences
To meet the high expectations of customers, personalisation needs to be taken to the next level. By leveraging our real-time data platform, you can power hyper-personalised, omnichannel marketing, allowing you to:
- Execute cutting edge campaigns, automations and lifecycle management
- Use AI-driven segmentation and audience management to inform programs that boost conversions
- Enable targeted promotions to optimise marketing spend
All with an API that seamlessly integrates into your existing MarTech stack.
Website Personalisation Solutions
Timing is everything. Real-time responses can help guide a potential purchase or better grab the attention of a first-time visitor.
While most tools rely on outdated data, our Website Personalisation module instantly customises pages based on current context and historical behaviour, enhancing the buying journey and increasing sales.
Real-time Personalisation
Get access to advanced product (and category) recommendations through our Recommender and Category Affinity models. Draw from all available data to deliver sugestions based on all individual’s projected propensity in real-time, so you can:
- Optimise your customers’ pre- and post-purchase experience
- Make advanced product recommendations
- Effectively target each individual customer when, where and with what they are likely to engage with
- Increase your conversion rates
Generative AI content
Brands that have activated advanced analytics have struggled with scale due to content creation challenges; the sheer amount of jobs to be done can weigh heavy on stretched teams.
With our generative AI feature, you can send real-time, AI-generated content to customers that is:
- Powered by Large Language Models
- Triggered by relevant customer events
- Automatically overlaid with brand-specific images
- Personalised based on their segment, value and current context
- Designed to increase engagement in the moments that matter most
Real-time personalisation that makes your interactions truly valuable
In today’s market, customers expect timely and relevant personalisation. But when based on outdated or incomplete data, it can lead to ill-timed offers, like promoting a TV right after one has been bought. Our solutions leverage real-time data, ensuring:
Predictive personalisation with comprehensive data history
AI-driven omnichannel marketing based on a 360-degree customer view
Website personalisation reflecting behaviours from mere seconds ago
Improved recommendations, relevance and revenue
Case studies
Hyper-personalisation boosts PlayStation’s engagement by 30%
Q. How did PlayStation achieve a massive 30% increase in engagement across …
Halfords connects customer data to promote loyalty
Q. How did Halfords deliver real value through their loyalty program?…
Predictive targeting boosts M&S’ email responses by 20%
Q. How did M&S achieve a 20% increase in email engagement and subsequently …
Customer recommendations fuel revenue rise for Argos
Q: How did Argos generate £millions in incremental revenue through …
Halfords pedals personalisation from website to till
Q. How does Halfords deliver consistent and personalised messages to all …
Real time personalisation results in a 15% rise in email engagement
Q. How did this retailer achieve a 15% uplift in engagement by optimising …
Are we a fit for you?
If you’d like to chat about how we can help you get more value from your customer marketing, get in touch or request a demo.
We’re happy to chat, no pressure.
Explore our other solutions
360-degree customer view
Expand your Single Customer View with real-time updates from all sources (on- and offline), and use it to power your customer-first marketing strategy.
Campaign targeting and optimisation
Use machine learning to swiftly adapt campaigns, optimise targeting, and identify up-sell and cross-sell opportunities across channels.
Self-serve analysis and insights
Gain quick, accurate campaign insights with automated, actionable reports. No IT or analysts needed.
Data Driven Personalisation FAQs
Data-driven personalisation increases purchase frequency, conversion rates, customer value and loyalty by bolstering engagement, boosting basket sizes and highlighting the cross- and upsell opportunities that customers actually want to see. In fact, we’ve seen predictive targeting and personalisation lead to a 20-30% uplift in engagement for our clients, resulting in £100ks incremental revenue.
Real-time personalisation is an advanced strategy for delivering tailored, in-moment experiences to customers by leveraging real-time data. Primarily, real-time personalisation occurs when a user interacts with a brand’s digital channels, such as their website, app, email or SMS. However, with a fully connected data foundation, personalised experiences can also occur in-store, such as at the till.
Plinc offer a number of real-time personalisation solutions, including cross-channel campaigns, automations, lifecycle management, AI-driven segmentation, generative AI content personalisation and targeted promotions. Plinc also helps brands optimise pre- and post-purchase experiences with predictive product and category recommendations.
Yes – Plinc’s website personalisation solutions use real-time data to instantly customise webpages based on in-moment behavioural and intent signals, creating the optimal digital experience for every customer.