Data-driven personalisation

Real-time personalisation that packs a serious punch

Deliver hyper-relevant personalisation exactly when (and where) it matters most. Grow loyalty, maximise sales and create outstanding customer experiences that keep them coming back for more.

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Cross-channel customer experiences

To meet the high expectations of customers, personalisation needs to be taken to the next level. By leveraging our real-time data platform, you can power hyper-personalised, omnichannel marketing, allowing you to:

  • Execute cutting edge campaigns, automations and lifecycle management
  • Use AI-driven segmentation and audience management to inform programs that boost conversions
  • Enable targeted promotions to optimise marketing spend

All with an API that seamlessly integrates into your existing MarTech stack.

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Real-time web personalisation

Timing is everything. Real-time responses can help guide a potential purchase or better grab the attention of a first-time visitor.

While most tools rely on outdated data, our Website Personalisation module instantly customises pages based on current context and historical behaviour, enhancing the buying journey and increasing sales.

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Predictive personalisation

Get access to advanced product (and category) recommendations through our Recommender and Category Affinity models. Draw from all available data to deliver sugestions based on all individual’s projected propensity in real-time, so you can:

  • Optimise your customers’ pre- and post-purchase experience
  • Make advanced product recommendations
  • Effectively target each individual customer when, where and with what they are likely to engage with
  • Increase your conversion rates

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Generative AI content

Brands that have activated advanced analytics have struggled with scale due to content creation challenges; the sheer amount of jobs to be done can weigh heavy on stretched teams.

With our generative AI feature, you can send real-time, AI-generated content to customers that is:

  • Powered by Large Language Models
  • Triggered by relevant customer events
  • Automatically overlaid with brand-specific images
  • Personalised based on their segment, value and current context
  • Designed to increase engagement in the moments that matter most

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Expert marketing services baked in

Partnership is the name of the game. So from day one of integrating one of our solutions, our team is on hand for assistance on anything from usability to strategy.

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Real-time 360-degree customer view

Expand your Single Customer View with real-time updates from all sources (on- and off-line), and use it to power your customer-first marketing strategy.

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Campaign targeting and optimisation

Use machine learning to swiftly adapt campaigns, optimise targeting, and identify up-sell and cross-sell opportunities across channels.

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Self-serve analysis and insights

Gain quick, accurate campaign insights with automated, actionable reports. No IT or analysts needed.

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Real-time personalisation that makes your interactions truly valuable

In today’s market, customers expect timely and relevant personalisation. But when based on outdated or incomplete data, it can lead to ill-timed offers, like promoting a TV right after one has been bought. Our solutions leverage real-time data, ensuring:

Predictive personalisation with comprehensive data history

AI-driven omnichannel marketing based on a 360-degree customer view

Website personalisation reflecting behaviours from mere seconds ago

Improved recommendations, relevance and revenue

Are we a fit for you?

If you’d like to chat about how we can help you get more value from your customer marketing, get in touch or request a demo.

We’re happy to chat, no pressure.

Fix your customer data issues…for good

Tired of your customer data foundation holding you back from better marketing and CRM? It might be easier to fix than you might think 💭💡

Read the guide