Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
From Insight to Action: Building Smarter Campaigns Faster
Plinc’s Stuart Russell hosted a discussion with James Alty, Founder and Managing Director of Apteco, and Graham Burton, Plinc’s Chief Technology Officer, on…
Represent: using customer insight to support smarter growth
How Represent identified its most valuable customers and built a smarter CRM and loyalty strategy.
Webinar: Activating Segmentation: From Insight to Action
Join our webinar to explore why so many organizations have invested in rich consumer and shopper segmentation but still struggle to make it drive commercial…
Before You Hand Decisions to AI, Read This
AI will make decisions with whatever data you give it. Here is what needs to be true before you hand over the wheel.
Plinc’s Machine Learning Playbook for CRM
A practical playbook for CRM leaders who want to understand how predictive models work, what determines whether they deliver commercial impact, and how they…
Creating the Learning Layer
For CRM and data leaders who want to understand how causal measurement works in practice, and what it takes to build it into the infrastructure that…