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Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Finance Is Ready to Invest in CRM. Here’s What It Wants to See Improve First
Takeaways from Plinc’s CRM Reality Check webinar: where Finance sees room for CRM to improve, from customer data access to proving return, and where to…
The CRM Reality Check: Winning CRM’s next investment
We compared how CRM and Finance leaders see CRM’s value, pressures and future. See where CRM teams should focus to win their next investment.
Raising the Ceiling: What CRM Leaders in Manchester Told Us
Insights from Plinc’s breakfast briefing in Manchester, where CRM leaders from EGO, Regatta and The Lowry discussed rising targets, making martech usable,…
More Influence, More Pressure: What CRM Leaders in London Told Us
Insights from Plinc’s breakfast briefing in London, where CRM leaders discussed what happens when CRM wins influence, how to build investment cases with…
Turn your segmentation into commercial evidence
A one-page overview for insights, CRM and category leaders who want to see how a single segmentation hypothesis gets turned into commercial evidence, what…
Activating Segmentation: From Insight to Action
Explorer Research’s Mike Moussallem sat down with Stuart Russell, Chief Strategy Officer, and Graham Burton, Chief Technology Officer at Plinc, on why…