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Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Prove It or Lose It: Why CRM Needs to Speak in Revenue, Not Reach
CRM teams are under pressure to prove commercial impact. Without uplift measurement and control groups, incremental revenue stays invisible — and…
Sound the Alarm: Why CRM’s Data Problem Is a Strategic Problem
Inaccessible data continues to limit the impact of CRM. Yet when it’s reframed as a commercial issue rather than a technical one, it opens the door to…
From Execution to Influence: Why It’s Time for CRM to Take the Lead
Introducing Plinc’s Strategic CRM Playbook: From Execution to Influence. Discover why CRM is poised to lead with insight, value, and influence in today’s…
From Execution to Influence: A CRM Blueprint for Change
Plinc’s Strategic CRM Playbook outlines 10 practical, commercially focused shifts CRM teams can make today to move from delivery to direction and take on…
Event Debrief: Why Loyalty Isn’t About Points And Personalisation Isn’t About Tech
Insights from Plinc and DMA North’s breakfast briefing in Leeds, where senior CRM leaders shared what’s really working in loyalty, trading, and customer…
Making Customer-First a Reality at Crew Clothing: Strategic Lessons from a Data-Driven Transformation
Learn how Crew Clothing built a customer-first marketing strategy — and the practical lessons other retailers can take from their journey.