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Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Fix the Loyalty Leak: Why Smarter CRM Reduces Margin Loss
Discounts may drive short-term sales, but smarter CRM targets loyalty behaviours that protect margin and build long-term value. Strategic incentives change…
See Beneath the Surface: Turning Segmentation into Strategic Intelligence
Segmentation isn’t just for targeting. When used to surface behavioural insight, it reveals where value is created, what predicts loyalty, and how CRM can…
Become a Customer Economist: Why CRM Should Speak in Value, Not Volume
CRM is often rich in insight but fails to speak the business’s language. Reframing performance in terms of customer value is key to influencing strategy…
From Batch to Precision: Winning the Relevance War Without Burning Out Your Base
Batch campaigns create CRM fatigue fast. Shifting to precision targeting protects customer value, boosts engagement efficiency, and builds sustainable…
Prove It or Lose It: Why CRM Needs to Speak in Revenue, Not Reach
CRM teams are under pressure to prove commercial impact. Without uplift measurement and control groups, incremental revenue stays invisible and influence…
Sound the Alarm: Why CRM’s Data Problem Is a Strategic Problem
Inaccessible data continues to limit the impact of CRM. Yet when it’s reframed as a commercial issue rather than a technical one, it opens the door to…