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Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Webinar: The Last Mile of Insight
Join our webinar to explore why CRM is one of the most direct routes for customer insight to reach the business, why that connection is so often missing,…
Webinar: The CRM Reality Check
Join our webinar to explore new research into how CRM and Finance leaders see CRM’s role, the pressure on teams and the case for further investment, and how…
Raising the Ceiling: What CRM Leaders in Manchester Told Us
Insights from Plinc’s breakfast briefing in Manchester, where CRM leaders from EGO, Regatta and The Lowry discussed rising targets, making martech usable,…
More Influence, More Pressure: What CRM Leaders in London Told Us
Insights from Plinc’s breakfast briefing in London, where CRM leaders discussed what happens when CRM wins influence, how to build investment cases with…
Turn your segmentation into commercial evidence
A one-page overview for insights, CRM and category leaders who want to see how a single segmentation hypothesis gets turned into commercial evidence, what…
Activating Segmentation: From Insight to Action
Explorer Research’s Mike Moussallem sat down with Stuart Russell, Chief Strategy Officer, and Graham Burton, Chief Technology Officer at Plinc, on why…