Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Manchester Breakfast Briefing: 30 September 2026
Register your interest to attend Plinc’s breakfast briefing, where we’ll discuss the future of CRM’s strategic importance, commercial value, investment…
London Breakfast Briefing: 23 September 2026
Register your interest to attend Plinc’s breakfast briefing, where we’ll discuss the future of CRM’s strategic importance, commercial value, investment…
Turn your segmentation into commercial evidence
A one-page overview for insights, CRM and category leaders who want to see how a single segmentation hypothesis gets turned into commercial evidence, what…
Activating Segmentation: From Insight to Action
Explorer Research’s Mike Moussallem sat down with Stuart Russell, Chief Strategy Officer, and Graham Burton, Chief Technology Officer at Plinc, on why…
From Insight to Action: Building Smarter Campaigns Faster
Plinc’s Stuart Russell hosted a discussion with James Alty, Founder and Managing Director of Apteco, and Graham Burton, Plinc’s Chief Technology Officer, on…
Represent: using customer insight to support smarter growth
How Represent identified its most valuable customers and built a smarter CRM and loyalty strategy.