Plinc is powerful customer data technology with smart people attached.
Get more relevance, resonance and revenue from your customer data with Plinc.
I’m looking to…
Build a full-stack customer data foundation
Unilyze™ is Plinc’s AI-optimised, real-time data platform that activates a 360° Single Customer View for better personalisation and sales. It’s flexible, composable, and comes with built-in expert services. No waiting or compromises needed.
- 20x increase in data matched
- Fast track insight to action by 15x
- Process and react to onsite events in milliseconds
Discover Plinc’s standalone solutions to get more from my data
Our composable solutions can snap on to your existing stack so you can do more with customer marketing and your CRM — from smarter campaign planning and analysis to advanced audience selection and AI-powered personalisation.
- Grow basket size by 20%+
- Increase channel engagement by 20%
- 6:1 ROI on analyst resource
See why topnotch brands trust Plinc
Plinc expert services & delivery
Plinc’s expert team helps accelerate your customer data marketing in whichever way you need — whether that’s upfront integration and customisation of our tech, ongoing campaign support, one-off consulting or anything in-between.
That’s the Plinc way: getting you to value fast — while keeping your data in-house and under your control.
Technical services
Customer strategy
Planning
Campaign support
+30%
increase in engagement through hyper-personalisation strategies
3.7x
ROAS vs. unsupported audience segmentation
90%+
opt-out reduction
How is Plinc different?
Some data platforms give you a nuanced view of your customer over time, but don’t make it easy to actually use that customer data.
Some help you activate your data, but don’t give you rich insight.
Plinc is built differently. Our data platform and snap-on solutions are designed from the ground up to make insight and activation easy. You don’t have to flex your data and use cases for us; we’ll flex around you.
With this approach to data, you’re able to effortlessly see more, do more, and sell more.
We call it Customer Data Leverage — and it changes everything.
What we’re talking about
The world of customer data marketing can be a wonderful place — if you know where to look. Luckily, we make a lot of content on the latest trends, news and insights that’ll help you raise your game.
AI: A growing concern for customer marketing leaders
Why are senior marketers worried about AI? This blog uncovers the reasons behind the concerns and discusses how to overcome them.
3 examples of fixing data foundations
Explore how Halfords, M&S International and Crew Clothing resolved common customer data foundation challenges by starting with a simple use case.
Personalisation at scale in marketing
Personalisation has been a hot topic over the last 10+ years, so what’s preventing marketers from success? Learn about personalisation at scale and its…
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
A Response to Gartner’s Magic Quadrant for Customer Data Platforms
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.
Think Plinc
We’d love to help you do more with your customer marketing. Are we a fit for you? Let’s find out.
We’re happy to chat, no pressure.