Plinc is powerful customer data technology with smart people attached.
Get more relevance, resonance and revenue from your customer data with Plinc.
See why topnotch brands trust Plinc
Technical services
Customer strategy
Planning
Campaign support
+30%
increase in engagement through hyper-personalisation strategies
3.7x
ROAS vs. unsupported audience segmentation
90%+
opt-out reduction
How is Plinc different?
Some data platforms give you a nuanced view of your customer over time, but don’t make it easy to actually use that customer data.
Some help you activate your data, but don’t give you rich insight.
Plinc is built differently. Our data platform and snap-on solutions are designed from the ground up to make insight and activation easy. You don’t have to flex your data and use cases for us; we’ll flex around you.
With this approach to data, you’re able to effortlessly see more, do more, and sell more.
We call it Customer Data Leverage — and it changes everything.
What we’re talking about
The world of customer data marketing can be a wonderful place — if you know where to look. Luckily, we make a lot of content on the latest trends, news and insights that’ll help you raise your game.
Event Debrief: Why Loyalty Isn’t About Points — And Personalisation Isn’t About Tech
Insights from Plinc and DMA North’s breakfast briefing in Leeds, where senior CRM leaders shared what’s really working in loyalty, trading, and customer…
Making Customer-First a Reality at Crew Clothing: Strategic Lessons from a Data-Driven Transformation
Learn how Crew Clothing built a customer-first marketing strategy — and the practical lessons other retailers can take from their journey.
The Hidden Roadblocks to Personalisation (And How to Fix Them)
Marketing personalisation can unlock huge potential, but many businesses are running into hidden roadblocks. In this post, we explore the key challenges…
AI Won’t Fix Bad Data: The Truth About Machine Learning and Personalisation
Investing in AI for personalisation without fixing your data is like building a house on a shaky foundation. In this blog, we explore why AI alone won’t…
CRM vs Trade: Aligning CRM Targeting Strategy with Trading Goals
Balancing long-term loyalty with short-term trading pressure is a challenge CRM leaders know all too well. This blog explores how category-level targeting…
Retention Reinvented: How Predictive Metrics Transform CRM Success
Retaining customers is more challenging than ever, with rising acquisition costs and increasing churn threatening profit margins. Predictive metrics,…
