A New Horizon for Planning-inc
If we’re being honest, this isn’t the first time we’ve thought about changing our name.
For one, “Planning-inc” doesn’t really get to the heart of what we do. Yes, data and campaign planning is part of our business – and we’re really good at it – but our products and services benefit our clients well beyond the planning stage.
It’s also safe to say “Planning-inc” has never been the most popular name within the company. Spelling out our email addresses was always abit of a nightmare, and we’ve gotten our fair share of unintentional website traffic from search engines (like people looking for planning permission advice…not in our wheelhouse, sorry!).
“Planning-inc” isn’t a household name, but it is part of our heritage. We’re proud of what we’ve done over the last 20+ years, so we wanted our new name to honour the journey we’ve taken as a business to this point. We’re not changing who we are or what we do, but we needed to create something fresh that was more reflective of our ethos and purpose as a company.
Our clients and friends have often referred to us as Plinc in passing. Yes, it’s a condensed version of “Planning-inc”, but it’s also reflective of what we excel at as a business: connecting things together, quickly and efficiently.
So, allow us to reintroduce ourselves. We’re Plinc. We’re a customer data technology platform with some very smart people attached.
Have a click around on our new website and let us know if you see anything that sounds interesting for your brand.
Blog posts
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
A Response to Gartner’s Magic Quadrant for Customer Data Platforms
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.
Proving Marketing’s Value with Incrementality
What is incrementality, and why is it such a crucial metric for demonstrating customer marketing success?
Webinar Recap: 2024 Customer Marketing Trend Predictions
On our recent webinar, we unveiled our top 6 customer marketing trend predictions for the year. Read on or watch the full webinar to make 2024 your best…
The Evolution Toward Customer-First
How close is your business to embracing a customer-first mentality?