Webinar on Demand: A New Perspective on CDP Selection

In this open discussion, Chief Strategy Officer Stuart Russell and martech specialist Mathieu Lavedrine investigated how businesses can navigate through a diverse and complex market to successfully identify a CDP that meets a brand’s specific needs and long-term strategic objectives. This recording will help you gain a fresh perspective on the market’s potential (and failings) and learn how to better articulate your unique requirements, assess the market and navigate the selection process.

This session is not technical and is aimed at everyone who has a vested interest in selecting the right CDP for their brand, from marketing executives to C-level.

Watch the Webinar Recording

Still need assistance gathering your requirements to select the right CDP for your brand? Check out our Pre-RFP Assessment, a fully comprehensive guide that helps you analyse more than 70 key components of CDP selection.

Download the Assessment