Webinar on Demand: A New Perspective on CDP Selection
In this webinar, Chief Strategy Officer Stuart Russell and martech
specialist Mathieu Lavedrine investigated how to successfully identify a
CDP that meets a brand’s specific needs and long-term strategic objectives.
Watch the recording now.
This session is not technical and is aimed at everyone who has a vested interest in selecting the right CDP for their brand, from marketing executives to C-level.
Still need assistance gathering your requirements to select the right CDP for your brand? Check out our Pre-RFP Assessment, a fully comprehensive guide that helps you analyse more than 70 key components of CDP selection.
Resources
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
A Response to Gartner’s Magic Quadrant for Customer Data Platforms
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.
Proving Marketing’s Value with Incrementality
What is incrementality, and why is it such a crucial metric for demonstrating customer marketing success?
Webinar Recap: 2024 Customer Marketing Trend Predictions
On our recent webinar, we unveiled our top 6 customer marketing trend predictions for the year. Read on or watch the full webinar to make 2024 your best…
The Evolution Toward Customer-First
How close is your business to embracing a customer-first mentality?