The Marketing Leader’s Guide
Fixing Customer Data Issues for Good
Learn how a customer data platform can resolve your data challenges (instead of contributing to them).
What’s in the Fixing Customer Data Issues guide?
In this guide, you’ll learn:
- Why marketers should care about their core data foundation.
- What a fit-for-purpose data foundation can help you achieve.
- What you need to consider when evaluating customer data solutions.
- How to improve your data foundation quickly and cost-effectively.
See it in action
Learn how Plinc helps some of the UK’s top brands connect, analyse and activate their customer data to drive business decisions and create exceptional customer experiences.
Single Customer View transforms Argos’ business
Q. How does Argos ensure data is at the heart of all its marketing and …
Matching diners to dinners at Prezzo
Q. How did Prezzo streamline its voucher promotions process and accurately …
SCV powers customer-centricity at Halfords
Q. How can Halfords understand customer behaviour groupwide to develop a …
