Customer retention is more important now than ever.
A recession is looming. Consumers are facing a cost-of-living crisis. Inflation is on the rise. Buyer behaviour is changing.
Customer marketers are facing an endless number of challenges, but one thing is clear: there has never been a more relevant time to focus on building stronger customer relationships.
In this eBook, you will learn:
- Why retention is so important right now
- The technical foundations required to build a great customer retention program
- 12 key strategies for retaining your customers
- Advice on enhancing your retention arsenal.
Click below to download the Key Retention Strategies eBook.
Resources
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AI: A growing concern for customer marketing leaders
Why are senior marketers worried about AI? This blog uncovers the reasons behind the concerns and discusses how to overcome them.
![](https://plinc.com/wp-content/themes/pla23406-website/images/fallbacks/blog-image-13.webp)
3 examples of fixing data foundations
Explore how Halfords, M&S International and Crew Clothing resolved common customer data foundation challenges by starting with a simple use case.
![](https://plinc.com/wp-content/themes/pla23406-website/images/fallbacks/blog-image-02.webp)
Personalisation at scale in marketing
Personalisation has been a hot topic over the last 10+ years, so what’s preventing marketers from success? Learn about personalisation at scale and its…
![](https://plinc.com/wp-content/themes/pla23406-website/images/fallbacks/blog-image-12.webp)
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
![](https://plinc.com/wp-content/themes/pla23406-website/images/fallbacks/blog-image-03.webp)
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
![](https://plinc.com/wp-content/themes/pla23406-website/images/fallbacks/blog-image-11.webp)
A Response to Gartner’s Magic Quadrant for Customer Data Platforms
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.