Customer retention is more important now than ever.
A recession is looming. Consumers are facing a cost-of-living crisis. Inflation is on the rise. Buyer behaviour is changing.
Customer marketers are facing an endless number of challenges, but one thing is clear: there has never been a more relevant time to focus on building stronger customer relationships.
In this eBook, you will learn:
- Why retention is so important right now
- The technical foundations required to build a great customer retention program
- 12 key strategies for retaining your customers
- Advice on enhancing your retention arsenal.