Closing the gap between reality and possibility in customer marketing
To better understand the challenges marketing teams are facing and how they can overcome them, we surveyed senior CRM and customer marketing professionals in B2C businesses from across the UK.
Blog posts
Raising the Ceiling: What CRM Leaders in Manchester Told Us
Insights from Plinc’s breakfast briefing in Manchester, where CRM leaders from EGO, Regatta and The Lowry discussed rising targets, making martech usable,…
More Influence, More Pressure: What CRM Leaders in London Told Us
Insights from Plinc’s breakfast briefing in London, where CRM leaders discussed what happens when CRM wins influence, how to build investment cases with…
Activating Segmentation: From Insight to Action
Explorer Research’s Mike Moussallem sat down with Stuart Russell, Chief Strategy Officer, and Graham Burton, Chief Technology Officer at Plinc, on why…
From Insight to Action: Building Smarter Campaigns Faster
Plinc’s Stuart Russell hosted a discussion with James Alty, Founder and Managing Director of Apteco, and Graham Burton, Plinc’s Chief Technology Officer, on…
Before You Hand Decisions to AI, Read This
AI will make decisions with whatever data you give it. Here is what needs to be true before you hand over the wheel.
Decisions, Decisions: Getting Ready for AI Decisioning
Stuart Russell, Chief Strategy Officer at Plinc, hosted a 30-minute webinar cutting through the AI decisioning conversation to focus on what CRM and loyalty…