Closing the gap between reality and possibility in customer marketing
To better understand the challenges marketing teams are facing and how they can overcome them, we surveyed senior CRM and customer marketing professionals in B2C businesses from across the UK.
To better understand the challenges marketing teams are facing and how they can overcome them, we surveyed senior CRM and customer marketing professionals in B2C businesses from across the UK.
Fundamentally, the research revealed that marketers are struggling to advance their programs due to gaps between – and within – their existing teams, operational and analytical processes, and their marketing technology.
Research Highlights
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Only 23% of businesses are confident they are working off a fully-realised view of their customer.
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43% of marketers are not using real-time omnichannel data.
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43% of marketing teams feel their personalisation efforts are not sophisticated, and 30% are still not personalising across channels.
Blog posts
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
A Response to Gartner’s Magic Quadrant for Customer Data Platforms
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.
Proving Marketing’s Value with Incrementality
What is incrementality, and why is it such a crucial metric for demonstrating customer marketing success?
Webinar Recap: 2024 Customer Marketing Trend Predictions
On our recent webinar, we unveiled our top 6 customer marketing trend predictions for the year. Read on or watch the full webinar to make 2024 your best…
The Evolution Toward Customer-First
How close is your business to embracing a customer-first mentality?