Over the past couple of weeks, we’ve discussed why customer marketing teams are struggling to achieve impactful personalisation at scale and how they can overcome those challenges.
With the right people, processes and technology in place to unify, analyse and activate a brands’ online and offline data, marketers can create optimised omnichannel experiences for each customer, serving them the content and offers they want to see, when and where they want to see them.
And we know it works. Personalisation increases purchase frequency and customer value by bolstering engagement, boosting basket sizes and highlighting the cross-/upsell opportunities that customers actually want to see. In fact, we’ve seen predictive targeting and personalisation lead to a 20-30% uplift in engagement for our clients, resulting in £100ks incremental revenue.
Interested?
Download the eBook to discover 7 simple ways to incorporate personalisation into your customer marketing program.
Resources
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
A Response to Gartner’s Magic Quadrant for Customer Data Platforms
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.
Proving Marketing’s Value with Incrementality
What is incrementality, and why is it such a crucial metric for demonstrating customer marketing success?
Webinar Recap: 2024 Customer Marketing Trend Predictions
On our recent webinar, we unveiled our top 6 customer marketing trend predictions for the year. Read on or watch the full webinar to make 2024 your best…
The Evolution Toward Customer-First
How close is your business to embracing a customer-first mentality?