Webinar

The CRM Reality Check

Join us on Wednesday, 4 November at 11 am GMT for a walkthrough of new research into how CRM and Finance leaders see CRM’s role, the pressure on teams and the case for further investment.

Stuart Russell, Chief Strategy Officer at Plinc, will explore where CRM and Finance see things the same way, where they differ, and what that means for your next investment case.

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What’s on the agenda

CRM teams hold some of the most valuable customer data in the business, yet the case for further investment still has to be won. To understand what shapes that case, we asked CRM and Finance leaders the same questions about CRM’s role, the pressure on teams and where investment should go next.

In this session, we’ll cover:

  • How CRM and Finance each see CRM’s role and commercial value
  • Where the pressure on CRM teams is coming from
  • What’s holding teams back from delivering more
  • What Finance needs to see before backing further investment
  • How to turn CRM performance into evidence the business can act on

Register

This briefing is designed for professionals working across CRM, lifecycle, loyalty, retention and customer marketing, whether you’re setting the strategy or responsible for delivering it.

This is for you if you’re trying to:

  • Get more impact from the data, technology and resources you already have
  • Make CRM’s commercial value more visible across the business
  • Build greater backing for your ideas, priorities and future investment

You’ll leave with a clearer view of where you stand today, and practical next steps for building a stronger case with the business.

Register

Can’t wait for the webinar?

Here are some other resources to peruse.

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The Decisions Behind the Decisions: What AI in CRM Really Depends On

Insights from Plinc’s breakfast briefings in London and Manchester, where senior CRM leaders from Space NK, Secret Escapes, Currys, Secret Sales and Crew…

eBook

Fixing Data Issues for Good: A Marketing Leader’s Guide

Learn how a customer data platform can resolve your customer data challenges (rather than contributing to them).

Blog

Customer Data Foundations: Evolution, Challenges, and Solutions

A deep dive into customer data foundations.

Make this your best peak season yet

Get in touch for a free discovery call. We’ll share tailored recommendations of quick wins you can achieve ahead of the festive period.

Let’s do it