Get more value from your customer data
Plinc helps organisations turn their existing customer data into better decisions, better experiences and measurable growth.
Customer data → Insight → Action → Growth
Trusted by leading brands to turn their customer data into growth.
Success could look like this for your team
Increase in engagement through hyper-personalisation
Higher frequency from loyalty customers compared to non-loyalty customers
ROAS vs. unsupported audience segmentation
Reduction in opt-outs
Unify
We connect fragmented customer data from across your systems into a single, trusted view.
Analyse
We turn that data into insight you can act on: who to talk to, what to say, and what it’s worth.
Activate
We put it to work across your channels and teams, and measure what it delivers.
Customer data you can trust. Insight you can use. Action you can measure. Growth you can prove.
EXPERT SERVICES AND TECHNOLOGY
Turning action into lasting capability
Our team works alongside yours, from strategy and implementation through to campaigns and ongoing optimisation, helping you focus on what matters most.
We do this with Unilyze, our customer data platform. Purpose-built to unify, analyse and activate your customer data as a complete foundation, or plug into the systems you already have to close a specific gap.
Over time, this builds Customer Data Leverage: your organisation’s ability to turn customer data into better decisions, effective action and measurable growth, consistently and at scale.
WHY PLINC
We work around your reality, not ours.
Your data, your stack, your team size and structure. Our systems and approach are built to adapt around each one.
Customer data specialists
Deep expertise focused on helping organisations get more value from customer data.
Meet clients where they are
Whether you need transformation, optimisation or something in between, we adapt to your business, not the other way around.
One enabling platform
Unilyze powers everything from enterprise customer data foundations to targeted optimisation.
Practical innovation
We apply emerging technology where it solves real customer and marketing problems, never for its own sake.
Evidence-led decisions
Real measurement. Marketing science. Better commercial outcomes.
CLIENT STORIES
Read our case studies
Represent: using customer insight to support smarter growth
How Represent identified its most valuable customers and built a smarter CRM and loyalty strategy.
Crew Clothing get real-time insights in their Black Friday war room
Q. How did Crew Clothing get customer insights in their Black Friday War …
Halfords connects customer data to promote loyalty
Q. How did Halfords deliver real value through their loyalty program?…
M&S International use Future Value Model for promotional segmentation
To increase retention and optimise marketing spend across these markets, …
Matching diners to dinners at Prezzo
Q. How did Prezzo streamline its voucher promotions process and accurately …
SCV powers customer-centricity at Halfords
Q. How can Halfords understand customer behaviour groupwide to develop a …
FROM OUR EXPERTS
The Personalisation Payoff: what customers really value in 2026
Our latest research on where personalisation delivers real commercial return, and where the effort is going to waste.
Plinc is part of the Savanta Group
Data, market research and advisory
Shopper insights and behaviour
Global data collection and fieldwork
Customer data and activation