eCommerce CDP

Know your customers. Grow your eCommerce business.

In a competitive eCommerce landscape, growth doesn’t come from guesswork — it comes from knowing your customers and acting on that insight. We help eCommerce brands turn disconnected data into connected experiences, using customer intelligence to drive value across every touchpoint.

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Your eCommerce customer data challenges

You’ve got the data. But if it’s stuck in siloes, hard to access, or slow to update, it’s holding you back.
We work with eCommerce brands facing challenges like:

  • A fragmented view of the customer across web, app, store and email
  • Difficulty linking anonymous browsing to real customers
  • Manual effort to create audiences or analyse performance
  • Campaigns that treat everyone the same — and deliver diminishing returns
  • Limited visibility of what’s working and what’s not

These are common problems — but they’re not inevitable. The brands that thrive are those that treat data not as a headache, but as a growth lever.
When customer data is connected and accessible, it becomes the foundation for better decisions, stronger targeting, and more relevant marketing at scale.
The result? Less waste. More value. And marketing that actually feels personal.

 

Predictive analytics in eCommerce

Customer needs are always changing — but with the right signals, you can stay ahead.
Our approach to predictive analytics helps eCommerce brands answer questions like:

  • Who’s likely to buy again — and who’s drifting away?
  • Which categories matter most to each customer right now?
  • What content or offers are likely to convert?
  • How should we prioritise marketing effort, spend, and resource?

We use models built specifically for ecommerce use cases — including future value, category affinity and product recommendations — to bring predictive power into everyday decision-making. These insights don’t just sit in a dashboard; they shape campaigns, content, and customer experiences in real time.

How Plinc helps eCommerce brands grow

We help eCommerce brands get more from their customer data — faster.
Our solution brings together everything you need to understand, segment, and activate customer insight across channels. From the first data connection to your first campaign, we’ll help you unlock:

  • A real-time view of every customer across digital and store
  • Easy, self-serve access to insight and audience targeting
  • Predictive models that drive relevance and ROI
  • Campaign planning, execution and optimisation tools
  • Automated reporting to track performance over time
  • Integration with your existing marketing tech stack

And we support it all with experienced people — strategists, analysts and campaign experts who work alongside your team to make sure the technology delivers real business impact.

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Expert marketing services baked in

From day one, we work as an extension of your team — helping you move fast, test smarter, and build the capability to use customer data with confidence.

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Explore our other solutions

A real-time 360-degree customer view

Expand your Single Customer View with real-time updates from all sources (on- and off-line), and use it to power your customer-first marketing strategy.

360-degree customer view

Data-driven personalisation

For seamless customer engagement, instant personalisation is vital. Unlock real-time insights from recent interactions to boost conversion and basket size.

Data-driven personalisation

Campaign targeting and optimisation

Use machine learning to swiftly adapt campaigns, optimise targeting, and identify up-sell and cross-sell opportunities across channels.

Predictive analytics solutions

Self-serve analysis and insights

Gain quick, accurate campaign insights with automated, actionable reports. No IT or analysts needed.

Customer insight solutions

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eCommerce CDP case studies

Explore how leading eCommerce brands are using customer data to drive loyalty, improve conversion and deliver measurable growth.

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Talk to Us About Our eCommerce CDP Solutions

Ready to build a stronger connection with your customers? Let’s talk about how we can help you turn customer data into a competitive advantage — and make every message count.

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