Data-driven personalisation

Real-time personalisation that packs a serious punch

Deliver hyper-relevant personalisation exactly when (and where) it matters most. Grow loyalty, maximise sales and create outstanding customer experiences that keep them coming back for more.

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Unlock Predictive Personalisation

Watch how Plinc’s Category Affinity Model personalises campaigns for maximum engagement, helping businesses boost revenue and enhance customer loyalty.

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Cross-channel customer experiences

To meet the high expectations of customers, personalisation needs to be taken to the next level. By leveraging our real-time data platform, you can power hyper-personalised, omnichannel marketing, allowing you to:

  • Execute cutting edge campaigns, automations and lifecycle management
  • Use AI-driven segmentation and audience management to inform programs that boost conversions
  • Enable targeted promotions to optimise marketing spend

All with an API that seamlessly integrates into your existing MarTech stack.

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Website Personalisation Solutions

Timing is everything. Real-time responses can help guide a potential purchase or better grab the attention of a first-time visitor.

While most tools rely on outdated data, our Website Personalisation module instantly customises pages based on current context and historical behaviour, enhancing the buying journey and increasing sales.

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Real-time Personalisation

Get access to advanced product (and category) recommendations through our Recommender and Category Affinity models. Draw from all available data to deliver sugestions based on all individual’s projected propensity in real-time, so you can:

  • Optimise your customers’ pre- and post-purchase experience
  • Make advanced product recommendations
  • Effectively target each individual customer when, where and with what they are likely to engage with
  • Increase your conversion rates

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Generative AI content

Brands that have activated advanced analytics have struggled with scale due to content creation challenges; the sheer amount of jobs to be done can weigh heavy on stretched teams.

With our generative AI feature, you can send real-time, AI-generated content to customers that is:

  • Powered by Large Language Models
  • Triggered by relevant customer events
  • Automatically overlaid with brand-specific images
  • Personalised based on their segment, value and current context
  • Designed to increase engagement in the moments that matter most

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Real-time personalisation that makes your interactions truly valuable

In today’s market, customers expect timely and relevant personalisation. But when based on outdated or incomplete data, it can lead to ill-timed offers, like promoting a TV right after one has been bought. Our solutions leverage real-time data, ensuring:

Predictive personalisation with comprehensive data history

AI-driven omnichannel marketing based on a 360-degree customer view

Website personalisation reflecting behaviours from mere seconds ago

Improved recommendations, relevance and revenue

Case studies

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Are we a fit for you?

If you’d like to chat about how we can help you get more value from your customer marketing, get in touch or request a demo.

We’re happy to chat, no pressure.

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Explore our other solutions

360-degree customer view

Expand your Single Customer View with real-time updates from all sources (on- and offline), and use it to power your customer-first marketing strategy.

360-degree customer view

Campaign targeting and optimisation

Use machine learning to swiftly adapt campaigns, optimise targeting, and identify up-sell and cross-sell opportunities across channels.

Predictive analytics solutions

Self-serve analysis and insights

Gain quick, accurate campaign insights with automated, actionable reports. No IT or analysts needed.

Customer data insights

Data Driven Personalisation FAQs

Data-driven personalisation increases purchase frequency, conversion rates, customer value and loyalty by bolstering engagement, boosting basket sizes and highlighting the cross- and upsell opportunities that customers actually want to see. In fact, we’ve seen predictive targeting and personalisation lead to a 20-30% uplift in engagement for our clients, resulting in £100ks incremental revenue.

Real-time personalisation is an advanced strategy for delivering tailored, in-moment experiences to customers by leveraging real-time data. Primarily, real-time personalisation occurs when a user interacts with a brand’s digital channels, such as their website, app, email or SMS. However, with a fully connected data foundation, personalised experiences can also occur in-store, such as at the till.

Plinc offer a number of real-time personalisation solutions, including cross-channel campaigns, automations, lifecycle management, AI-driven segmentation, generative AI content personalisation and targeted promotions. Plinc also helps brands optimise pre- and post-purchase experiences with predictive product and category recommendations.

Yes – Plinc’s website personalisation solutions use real-time data to instantly customise webpages based on in-moment behavioural and intent signals, creating the optimal digital experience for every customer.

Unlock Loyal, Repeat Customers Across Generations

Curious about what fuels customer loyalty across all age groups? Our latest report reveals essential insights to help you tailor your approach for every generation. 📊🔍

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