Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Webinar recap: Driving shopping frequency and revenue growth
We recently hosted a panel discussion with distinguished industry experts who shared their valuable perspectives on managing frequency and its impact on…
Apple’s Hide My Email: An added challenge to measuring purchase frequency
A guide to nativating the implications of Apple’s Hide My Email feature on measuring and increasing frequency.
Leveraging first-party data and AI to drive purchase frequency
Discover how you can use first-party data and AI to drive purchase frequency and revenue.
Frequency: A New North Star?
Purchase frequency is a crucial metric for businesses looking to drive revenue and boost customer loyalty. But measuring and increasing frequency might be…
Solving common marketing challenges with Machine Learning and AI
How can marketing and CRM professionals advance their programs without decimating their budgets or burning out their teams? One solution is to embrace…
Does Lifetime Value really measure…Value?
Lifetime value is meant to gauge the long-term value of customers for strategic targeting, segmentation and testing. But does it work?
