Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Webinar: Fixing Customer Data Foundations for Good
In this webinar, Fixing Customer Data Foundations for Good, Plinc investigates how to achieve, and what to expect from, a modern 360-degree Single Customer…
Webinar On-Demand: 2024 Customer Marketing Trend Predictions
In this webinar, Plinc’s Chief Strategy Officer Stuart Russell and Chief Technology Officer Graham Burton share 6 predictions for this year’s customer…
Webinar Recap: 2024 Customer Marketing Trend Predictions
On our recent webinar, we unveiled our top 6 customer marketing trend predictions for the year. Read on or watch the full webinar to make 2024 your best…
The Evolution Toward Customer-First
How close is your business to embracing a customer-first mentality?
Four-in-five marketers (81%) can’t easily access the data they need to execute impactful campaigns
Research from Plinc has uncovered 81% of marketers can’t easily access all the customer data needed to inform targeting and personalisation, impacting the…
A look back at our 2023 customer marketing predictions
At the beginning of last year, we predicted the top 10 customer marketing trends for 2023. Were we right?