Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Death of the Third-Party Cookie
New legislation on third-party cookies and an increased public awareness for customer privacy may make life for AdTech users more complicated, but perhaps…
Webinar recap: Overcoming CRM challenges
In this webinar, you’ll learn why omnichannel personalisation is so …
Loyalty with FTV
Loyalty is an ill-defined and evolving marketing concept, synonymous with the once popular point-based loyalty programs, whilst for others it was just…
The challenge with LTV
There are terms which are so often bandied around that they end up losing meaning and purpose. Arguably LTV has become synonymous for as many things as…
Orchestrating campaigns from predictive models
Predictive models are an essential data asset within a marketer’s tool set. They provide many opportunities; from building overarching customer strategies…
Why is measuring marketing KPI’s so hard?
Marketing KPI measurement is not always as transparent as we’d like. In …
