Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Leveraging first-party data and AI to drive purchase frequency
Discover how you can use first-party data and AI to drive purchase frequency and revenue.
Frequency: A New North Star?
Purchase frequency is a crucial metric for businesses looking to drive revenue and boost customer loyalty. But measuring and increasing frequency might be…
Solving common marketing challenges with Machine Learning and AI
How can marketing and CRM professionals advance their programs without decimating their budgets or burning out their teams? One solution is to embrace…
Does Lifetime Value really measure…Value?
Lifetime value is meant to gauge the long-term value of customers for strategic targeting, segmentation and testing. But does it work?
Top considerations for hospitality businesses heading into the era of personalisation
The competition for customers is fierce, but personalised customer
experiences might just be the tactic your hospitality business needs to win
the fight.
Retention and marketing spend optimisation
Customer behaviour is multi-faceted and nuanced, so your segmentation, targeting, measurements and insight tools need to be multi-faceted and nuanced, too.…