Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Retention and marketing spend optimisation
Customer behaviour is multi-faceted and nuanced, so your segmentation, targeting, measurements and insight tools need to be multi-faceted and nuanced, too.…
eBook: 7 personalisation use cases
7 simple ways to incorporate personalisation into your customer marketing
program to boost retention and drive loyalty.
Conversations with retail leaders
The most common topics of conversation from a recent retail leaders forum.
Removing the pain of campaign platform migration
Q. How did this retailer move its complex campaign program into a new …
Unlocking the potential of personalisation
What do customer marketing teams need to achieve their personalisation goals?
Real time personalisation results in a 15% rise in email engagement
Q. How did this retailer achieve a 15% uplift in engagement by optimising …
