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Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Removing the pain of campaign platform migration
Q. How did this retailer move its complex campaign program into a new …
Unlocking the potential of personalisation
What do customer marketing teams need to achieve their personalisation goals?
Real time personalisation results in a 15% rise in email engagement
Q. How did this retailer achieve a 15% uplift in engagement by optimising …
Closing the gap between reality and possibility in customer marketing
To better understand the challenges marketing teams are facing and how they can overcome them, we surveyed senior CRM and customer marketing professionals…
Hybrid CX is here to stay; it’s time to embrace it
To attract and retain today’s promiscuous, channel-hopping consumers, clicks-and-bricks retailers must embrace the hybrid customer journey to meet…
Optimising abandoned basket and browse campaigns
There’s nothing that stings quite the same as knowing a customer filled …
