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Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Using Real Time Personalised Content for Customer Retention
As personalisation moves from a nice-to-have to a growth driver, real-time content has become essential for keeping customers engaged. This article explores…
CDP vs. CRM in 2025: Choosing the Right Customer Data Management Tool
With evolving tech and tighter marketing demands, understanding the roles of CRMs and CDPs has never been more critical. This guide breaks down the key…
From Execution to Influence: The CRM Shift That Starts with One Small Step
CRM teams are full of strategic potential. This series recap shows how ten small shifts – from insight to influence – can help CRM earn trust, drive value,…
Measure What Matters: From Campaign Lift to Long-Term Customer Impact
CRM teams won’t earn strategic influence with click rates alone. To drive investment and impact, reporting must shift from campaign metrics to customer…
London Breakfast Briefing: 25 September 2025
Register your interest to attend Plinc’s London Breakfast briefing, where discuss our consumer research on personalisation, what customers value and what…
Manchester Breakfast Briefing: 18 September 2025
Register your interest to attend Plinc and the DMA’s Manchester breakfast briefing, where discuss our consumer research on personalisation, what customers…