Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Webinar: Prepping for a World of AI Decisioning in Customer Marketing
Join our webinar to explore what AI decisioning really means for customer marketing, and how teams can translate stronger data foundations and causal…
The Decisions Behind the Decisions: What AI in CRM Really Depends On
Insights from Plinc’s breakfast briefings in London and Manchester, where senior CRM leaders from Space NK, Secret Escapes, Currys, Secret Sales and Crew…
CRM Resources That Landed Best This Year
CRM leaders are navigating rising expectations around personalisation, prioritisation, and AI decisioning, while trying to focus effort on what will…
Inside the Personalisation Payoff Report: What Customers Really Value in 2025
Personalisation has been at the top of marketing agendas for more than a decade. Yet despite the time, technology and effort invested, many brands are still…
The Personalisation Payoff: What do customers really think?
Plinc’s new consumer insight report shows what drives engagement, what erodes trust, and how CRM teams can prepare for the next phase of personalisation.
Personalisation in Practice: What We Learned from CRM Leaders in London
Insights from Plinc’s breakfast briefing in London, where senior CRM leaders from Moonpig, Anthropologie Europe and The Body Shop discussed how to build…