Breakfast briefing
The CRM Reality Check
23 September 2026
St Bride’s Hall
London, EC4Y 8EQ
8:30am – 11:30am
Join us as we reveal new research into how CRM teams are really doing, and whether the wider business sees their contribution in the same way. We’ll share where perceptions align, where they differ, and what that means for CRM teams looking to increase their impact.
What’s on the agenda
Join senior CRM and customer marketing professionals for new research, honest discussion and what it means for your team.
Wednesday 23 September 2026
St Bride’s Hall, London
Complimentary breakfast
New Research Reveal – The CRM Reality Check: Does the rest of the business see CRM’s value?
Be among the first to hear findings from Plinc’s latest research with CRM professionals and senior business leaders, showing where perceptions of CRM’s value align and where they don’t, and why that gap may matter more than any new platform or campaign.
You’ll leave with:
- A benchmark for where CRM stands today, on pressure, recognition and AI
- What’s already working in your data, tech and resources that the business doesn’t yet see
- Where the gap sits between CRM’s view of its own value and the business’s
- Practical ways to make that value more visible and win backing for what’s next
Panel discussion and Q&A
Hear from senior CRM leaders as we unpack the findings, explore how these challenges are playing out inside their organisations, and discuss what teams can do differently to increase their impact, visibility and influence.
Networking
Please note that this event is by invitation only. Register your interest by completing the form, and if you meet our selection criteria, we’ll be in touch with further details.
Who should attend?
This briefing is designed for professionals working across CRM, lifecycle, loyalty, retention and customer marketing, whether you’re setting the strategy or responsible for delivering it.
This is for you if you’re trying to:
- Get more impact from the data, technology and resources you already have
- Make CRM’s commercial value more visible across the business
- Build greater backing for your ideas, priorities and future investment
You’ll leave with a clearer view of where you stand today, and practical next steps for building a stronger case with the business.
Food for thought
Get the juices flowing with more resources for teams under pressure to improve performance while navigating increasing hype, shrinking budgets and ever more complex customer data demands.
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