Industry research
One more time: Creating Loyal, Repeat Customers
Plinc’s first consumer behaviour report reveals how marketing and CRM professionals can drive customers of all ages to come back for more.
Complete the form to access the report.
What’s in the report?
Following on from our State of the Customer Data 2023 report, we’re shifting the focus from businesses to the consumers’ perspective.
Explore our latest report, One more time: Creating Loyal, Repeat Customers, to discover data-backed insights that will help you shape your strategies to build a more loyal customer base.
The report is a great tool for benchmarking your marketing and CRM team’s sophistication, giving you a better understanding of how your brand stacks up to consumer expectations.
Research highlights
A quick peek at a few of the findings inside.
- 56% of customers say being rewarded for their loyalty would encourage them to return and become repeat buyers.
- 41% of consumers identify personalised offers as the most effective strategy for securing repeat business.
- 52% of respondents would stop buying from a brand due to poor communication practices, with Boomers especially sensitive to communication overload.
- 61% of Gen Z expect brands to recognise them as distinct individuals, compared to only 25% of Boomers.
See it in action
Learn how Plinc helps some of the UK’s top brands connect, analyse and activate their customer data to drive business decisions and create exceptional customer experiences.
Predictive targeting boosts M&S’ email responses by 20%
Q. How did M&S achieve a 20% increase in email engagement and subsequently …
Halfords connects customer data to promote loyalty
Q. How did Halfords deliver real value through their loyalty program?…
Crew Clothing get real-time insights in their Black Friday war room
Q. How did Crew Clothing get customer insights in their Black Friday War …