Our library
Blog
See what customer data trends we’re talking about.
From Insight to Action: Building Smarter Campaigns Faster
Plinc’s Stuart Russell hosted a discussion with James Alty, Founder and Managing Director of Apteco, and Graham Burton, Plinc’s Chief Technology Officer, on…
Before You Hand Decisions to AI, Read This
AI will make decisions with whatever data you give it. Here is what needs to be true before you hand over the wheel.
Decisions, Decisions: Getting Ready for AI Decisioning
Stuart Russell, Chief Strategy Officer at Plinc, hosted a 30-minute webinar cutting through the AI decisioning conversation to focus on what CRM and loyalty…
The Decisions Behind the Decisions: What AI in CRM Really Depends On
Insights from Plinc’s breakfast briefings in London and Manchester, where senior CRM leaders from Space NK, Secret Escapes, Currys, Secret Sales and Crew…
CRM Resources That Landed Best This Year
CRM leaders are navigating rising expectations around personalisation, prioritisation, and AI decisioning, while trying to focus effort on what will…
Inside the Personalisation Payoff Report: What Customers Really Value in 2025
Personalisation has been at the top of marketing agendas for more than a decade. Yet despite the time, technology and effort invested, many brands are still…