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More Influence, More Pressure: What CRM Leaders in London Told Us
Insights from Plinc’s breakfast briefing in London, where CRM leaders discussed what happens when CRM wins influence, how to build investment cases with…
Activating Segmentation: From Insight to Action
Explorer Research’s Mike Moussallem sat down with Stuart Russell, Chief Strategy Officer, and Graham Burton, Chief Technology Officer at Plinc, on why…
From Insight to Action: Building Smarter Campaigns Faster
Plinc’s Stuart Russell hosted a discussion with James Alty, Founder and Managing Director of Apteco, and Graham Burton, Plinc’s Chief Technology Officer, on…
Before You Hand Decisions to AI, Read This
AI will make decisions with whatever data you give it. Here is what needs to be true before you hand over the wheel.
Decisions, Decisions: Getting Ready for AI Decisioning
Stuart Russell, Chief Strategy Officer at Plinc, hosted a 30-minute webinar cutting through the AI decisioning conversation to focus on what CRM and loyalty…
The Decisions Behind the Decisions: What AI in CRM Really Depends On
Insights from Plinc’s breakfast briefings in London and Manchester, where senior CRM leaders from Space NK, Secret Escapes, Currys, Secret Sales and Crew…