Real time personalisation results in a 15% rise in email engagement
What’s the story?
This retailer is always looking for new ways to make their email campaigns as relevant as possible. And while their campaigns are often highly personalised and targeted, their CRM team is still hamstrung by a classic industry issue; when different messages and creative are possible, they have no way of knowing which will work best for which customers.
Looking to stay ahead of the game and find new ways of cutting through the inbox clutter, they turned to Plinc for help.
What we did
We integrated our modules and implemented test-and-learn strategies using a key newsletter, which goes out to millions of customers.
We integrated it into the build and broadcast of the campaign, seeding three different versions of the content representatively across the base at the point of send. Finally, we monitored which customers were interacting most with each of the versions.
The Impact
Responding to their customers’ engagement and optimising the email with the best performing content resulted in a massive 15% uplift in engagement translating into a significant uplift in web traffic to the ecommerce site.
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