Single Customer View

Real-time Single Customer View solution built with marketers in mind

Get an SCV that updates in minutes, not days, for outstanding marketing insight and activation.

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SCV

A fully connected Single Customer View is the cornerstone of any successful business — it drives better insight and analysis, customer-first strategies and can inform smarter business decisions.

Our SCV is built to continuously deliver a connected data set across millions of customers and billions of on- and off-line interactions, through:

  • Codeless data integration
  • A customisable data structure based on your requirement
  • Total customer history
  • Advanced matching methods
  • Real-time API that builds full databases every <2 minutes

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Real-time Customer Data Platform

Once matched and connected, our CDP capabilities allow you to unlock customer data through activation, so you can drive real-time, exceptional customer experiences that reflect:

  • What customers have done
  • What customers are doing right now
  • What they will do in the future

On top of this, out-of-the-box integrations put your data into any touchpoint (web, email, push notifications, DMs, call centre, paid media and more) to drive personalisation and targeting.

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Single Customer View Platform

Our continuous SCV and CDP capabilities allow you to build a solid foundation to turn your business completely customer-centric, and meet the highest customer experience standards.

This foundational data asset gives your AI initiative a huge advantage, allowing you to interrogate and learn from customer data with more accuracy, faster.

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Single Customer View Benefits

While many SCV solutions offer a detailed customer view, they often fall short in real-time activation, relying on bulky batch uploads and demanding data reformatting. Our approach stands out because:

We enable both insight and real-time activation

Data is gathered instantly, keeping transactions up-to-date

We maintain all historical customer data for accuracy

Our data structures are flexible for immediate integration

SCV Case Studies

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Talk to Us About Our SCV Solutions

If you’d like to talk about how we can help you get more value from your customer data, get in touch or request a demo.

We’re happy to chat, no pressure.

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SCV FAQs

A 360-degree Single Customer View (SCV) is a comprehensive and unified profile of a customer that
consolidates all available data from various touchpoints and interactions into a single, holistic view.
It includes both online and in-person interactions, where applicable.
Ideally, an SCV should be:
– Full: All available data is matched to a profile and flows into a connected view.
– Continuous: The data is consistently updated with both behavioural and transactional data,
giving you the most recent information available.
– Activated: Data is seamlessly integrated into marketing and BI tools.

A Single Customer View (SCV) and a Customer Data Platform (CDP) are both used to centralise and
utilise customer data, but they serve different purposes. An SCV creates a unified profile of a
customer, aggregating data from across sources. CDPs are designed to unify, analyse and activate
data, making centralised data accessible to other systems for marketing and analysis.

A 360-degree customer view provides businesses with a detailed and integrated understanding of
their customer, which can be used to enhance personalisation, develop campaign targeting and
optimisation, and enable campaign- and customer-level analysis and insights.

A single view of the customer supports omnichannel marketing in a number of ways, including cross-
channel consistency, personalisation, predictive analytics and AI. It allows businesses to understand
customer preferences and behaviours across different channels so marketing teams can create
seamless and tailored experiences and offers.

The implementation process for an SCV can vary widely depending on your selected solution
provider. With Unify from Unilyze, we’ve made the process simple.
Unify integrates a brand’s total historical view using a customisable data structure and advanced
matching. This means there is no requirement for you to transform your data to a fixed schema for
integration, and unified IDs can be built using multiple match types. The core platform ingests all
data, whether anonymous or known, via API, batch file or external database.

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