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The Decisions Behind the Decisions: What AI in CRM Really Depends On
Insights from Plinc’s breakfast briefings in London and Manchester, where senior CRM leaders from Space NK, Secret Escapes, Currys, Secret Sales and Crew…
CRM Resources That Landed Best This Year
CRM leaders are navigating rising expectations around personalisation, prioritisation, and AI decisioning, while trying to focus effort on what will…
Inside the Personalisation Payoff Report: What Customers Really Value in 2025
Personalisation has been at the top of marketing agendas for more than a decade. Yet despite the time, technology and effort invested, many brands are still…
Personalisation in Practice: What We Learned from CRM Leaders in London
Insights from Plinc’s breakfast briefing in London, where senior CRM leaders from Moonpig, Anthropologie Europe and The Body Shop discussed how to build…
Personalisation in Practice: Key Takeaways from Manchester’s CRM Leaders
Insights from Plinc and the DMA’s breakfast briefing in Manchester, where senior CRM leaders explored the biggest blockers to personalisation, how to…
Using Real Time Personalised Content for Customer Retention
As personalisation moves from a nice-to-have to a growth driver, real-time content has become essential for keeping customers engaged. This article explores…