Webinar
The Personalisation Payoff: What do customers really want?
Join us on Tuesday, 4 November at 11 am GMT for an exclusive webinar exploring the results of our new research into what personalisation means for today’s customers.
During this session, you’ll discover what customers expect from personalisation, how much communication is too much, which approaches build trust, and what truly captures attention in a crowded inbox.
What’s on the agenda
Whether you are refining current programmes or shaping a longer-term vision, this webinar will share evidence from 2,000 UK consumers to help you make personalisation work in practice.
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How customers perceive the volume of marketing they receive
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What makes them open, click and act
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The role of trust, clarity and control in data sharing
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How attitudes towards personalisation differ by generation
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Where predictive and AI applications fit into the future of personalisation
Can’t wait for the webinar?
Here are some other resources to peruse.
Fixing Data Issues for Good: A Marketing Leader’s Guide
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7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.