Webinar with Apteco Marketing Platform

From Insight to Action: Building Smarter Campaigns Faster

Join us on Thursday, 18 June at 11 am GMT for a discussion on one of modern marketing’s most common frustrations: great technology, but no easy way to turn customer data into actionable audiences.

Stuart Russell, Chief Strategy Officer at Plinc, will push the conversation beyond the technology to draw practical steps and advice from James Alty, Founder and Managing Director of Apteco, and Graham Burton, Chief Technology Officer at Plinc, on what it takes to give marketing teams the speed, independence and audience access they need

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What’s on the agenda

Brands have invested heavily in CDP, CEP and marketing cloud technology, but campaign and insight agility remains out of reach. Audience requests still land in analyst queues, and by the time the answer comes back, the moment has often passed.

In this session, we’ll cover:

  • What genuine audience access looks like in practice
  • The difference between marketing execution platforms and customer insight tools, and why both matter
  • How marketing teams can build, explore and activate audiences without analyst dependency
  • How the right data foundation and audience tooling unlocks greater return from existing investment

Register

This session is for you if:

  • Proving what you know about your customers requires a request to someone else
  • Campaign briefs get written around what the data team can deliver, not what marketing wants to test
  • Simple questions like “how big is this segment?” or “what did these customers buy last?” take days to answer
  • Audience creation still happens outside your platforms, manually, by someone technical
  • Your personalisation is less sophisticated than your strategy documents suggest it should be

Register

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Customer Data Foundations: Evolution, Challenges, and Solutions

A deep dive into customer data foundations.

Make this your best peak season yet

Get in touch for a free discovery call. We’ll share tailored recommendations of quick wins you can achieve ahead of the festive period.

Let’s do it