Webinar: Prepping for a World of AI Decisioning in Customer Marketing
Join our webinar to explore what AI decisioning really means for customer marketing, and how teams can translate stronger data foundations and causal measurement into strategies that drive measurable business value.
Webinar
Decisions, Decisions: Prepping for a World of AI Decisioning
Join us on Wednesday, 18 March at 11 am GMT for a practical webinar exploring what AI decisioning really means for CRM teams and what needs to be in place before it delivers value.
During this session, we will cut through the hype surrounding AI and focus on the data foundations, measurement discipline and decision structures that determine whether AI improves performance or simply automates noise.
What’s on the agenda
Whether you are building towards a long-term AI strategy or managing immediate trading pressures, this webinar will give you a grounded framework for preparing your organisation for AI decisioning.
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What AI decisioning actually is, and why it has become such a dominant theme in CRM
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How decision-making shifts when we move beyond rules, segments and static prioritisation
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The data choices that shape the quality of automated decisions
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Where AI inside existing platforms enables progress and where it can create constraints
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The practical questions organisations should be asking now if AI decisioning is on the roadmap
Can’t wait for the webinar?
Here are some other resources to peruse.
The Decisions Behind the Decisions: What AI in CRM Really Depends On
Insights from Plinc’s breakfast briefings in London and Manchester, where senior CRM leaders from Space NK, Secret Escapes, Currys, Secret Sales and Crew…
Fixing Data Issues for Good: A Marketing Leader’s Guide
Learn how a customer data platform can resolve your customer data challenges (rather than contributing to them).
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
Resources
The Decisions Behind the Decisions: What AI in CRM Really Depends On
Insights from Plinc’s breakfast briefings in London and Manchester, where senior CRM leaders from Space NK, Secret Escapes, Currys, Secret Sales and Crew…
CRM Resources That Landed Best This Year
CRM leaders are navigating rising expectations around personalisation, prioritisation, and AI decisioning, while trying to focus effort on what will…
Inside the Personalisation Payoff Report: What Customers Really Value in 2025
Personalisation has been at the top of marketing agendas for more than a decade. Yet despite the time, technology and effort invested, many brands are still…
Personalisation in Practice: What We Learned from CRM Leaders in London
Insights from Plinc’s breakfast briefing in London, where senior CRM leaders from Moonpig, Anthropologie Europe and The Body Shop discussed how to build…
Personalisation in Practice: Key Takeaways from Manchester’s CRM Leaders
Insights from Plinc and the DMA’s breakfast briefing in Manchester, where senior CRM leaders explored the biggest blockers to personalisation, how to…
Using Real Time Personalised Content for Customer Retention
As personalisation moves from a nice-to-have to a growth driver, real-time content has become essential for keeping customers engaged. This article explores…