Customer insight solutions
Automated customer insight solutions for continuously improving campaigns
See what resonates with your customers and where you can improve — all in real-time.
Audience analysis
Our Single Customer View is built with an easy-to-use interface that enables non-technical marketers to integrate fully matched, customer-level data sets without the need for SQL, so you can:
- Run train of thought analysis on customer bases to create experiments
- Explore business hypothesis
- Create quick customer counts
- Drive insight and develop practical segmentations
Full analyst access
We enable technical marketers, analysts and BI teams alike to directly access all their data and develop the analysis and insight they want — using the most up-to-date data from the Single Customer View.
- You can integrate and leverage pre-existing models (Bring Your Own Model)
- No paywalls, time lags, penalties for use or restrictions on number of users
Advanced campaign measurement
Our Campaign Analyser module does all the heavy lifting, like automating statistical significance and incrementality measurements — so you can focus on the important stuff, like:
- The exact attributes of the customers who didn’t interact with your campaign
- The categories that were most successful, and where you can improve
- The exact touchpoints that drove conversions
- Program performance against frequency of communication
Automated customer reporting
Solutions like our self-serve and bespoke Customer Dashboards module gives you in-depth marketing and wider business reporting capabilities, so you’re able to:
- Measure and compare current business performance against past performance
- Get an accurate picture of your customer demographics and determine how your customers’ makeup has changed over time
- Use that insight to inform and improve every aspect of your outreach
Case studies
Crew Clothing get real-time insights in their Black Friday war room
Q. How did Crew Clothing get customer insights in their Black Friday War …
Automated reporting revolutionises campaign analysis
Q: How does this retailer achieve an unparalleled view of its campaign …
Single Customer View transforms Argos’ business
Q. How does Argos ensure data is at the heart of all its marketing and …
SCV powers customer-centricity at Halfords
Q. How can Halfords understand customer behaviour groupwide to develop a …
