Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
Understanding the Gartner Magic Quadrant for Customer Data Platforms (CDPs)
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.
Proving Marketing’s Value with Incrementality
What is incrementality, and why is it such a crucial metric for demonstrating customer marketing success?
Webinar: Fixing Customer Data Foundations for Good
In this webinar, Fixing Customer Data Foundations for Good, Plinc investigates how to achieve, and what to expect from, a modern 360-degree Single Customer…
Webinar On-Demand: 2024 Customer Marketing Trend Predictions
In this webinar, Plinc’s Chief Strategy Officer Stuart Russell and Chief Technology Officer Graham Burton share 6 predictions for this year’s customer…