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Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
How Predictive Insights Build Smarter Segmentation
Marketers often struggle to balance personalisation with efficiency, leading to missed opportunities and wasted budgets. Predictive segmentation powered by…
The Evolution of Loyalty Metrics: How Predictive Insights Transform Customer Loyalty
Traditional metrics like Customer Lifetime Value (CLV) have long been cornerstones of CRM strategies, offering a snapshot of past performance. However,…
Three Key Takeaways from Customer Loyalty & Retention Conference in London
Building customer loyalty goes beyond innovation; it starts with a strong data foundation, intentional data collection, and personalisation that…
Unlocking the Secrets to Creating Loyal, Repeat Customers
Creating loyalty isn’t just about keeping up with trends—it’s about understanding why customers come back and how personalisation builds connections…
One more time: Creating Loyal, Repeat Customers
Plinc’s first consumer behaviour report reveals how marketing and CRM professionals can drive customers of all ages to come back for more.
Crew Clothing get real-time insights in their Black Friday war room
Q. How did Crew Clothing get customer insights in their Black Friday War …