Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Proving Marketing’s Value with Incrementality
What is incrementality, and why is it such a crucial metric for demonstrating customer marketing success?
Webinar: Fixing Customer Data Foundations for Good
In this webinar, Fixing Customer Data Foundations for Good, Plinc investigates how to achieve, and what to expect from, a modern 360-degree Single Customer…
Webinar On-Demand: 2024 Customer Marketing Trend Predictions
In this webinar, Plinc’s Chief Strategy Officer Stuart Russell and Chief Technology Officer Graham Burton share 6 predictions for this year’s customer…
Webinar Recap: 2024 Customer Marketing Trend Predictions
On our recent webinar, we unveiled our top 6 customer marketing trend predictions for the year. Read on or watch the full webinar to make 2024 your best…
The Evolution Toward Customer-First
How close is your business to embracing a customer-first mentality?
Four-in-five marketers (81%) can’t easily access the data they need to execute impactful campaigns
Research from Plinc has uncovered 81% of marketers can’t easily access all the customer data needed to inform targeting and personalisation, impacting the…