Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Personalisation at scale in marketing
Personalisation has been a hot topic over the last 10+ years, so what’s preventing marketers from success? Learn about personalisation at scale and its…
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
Understanding the Gartner Magic Quadrant for Customer Data Platforms (CDPs)
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.
Proving Marketing’s Value with Incrementality
What is incrementality, and why is it such a crucial metric for demonstrating customer marketing success?
Webinar: Fixing Customer Data Foundations for Good
In this webinar, Fixing Customer Data Foundations for Good, Plinc investigates how to achieve, and what to expect from, a modern 360-degree Single Customer…