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Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Webinar recap: 5 stories that prove the power of personalisation
Hear real-life success stories from top retail brands such as Sony PlayStation, Argos, Marks & Spencer, and Halfords to showcase the transformative…
M&S International use Future Value Model for promotional segmentation
To increase retention and optimise marketing spend across these markets, …
Matching diners to dinners at Prezzo
Q. How did Prezzo streamline its voucher promotions process and accurately …
SCV powers customer-centricity at Halfords
Q. How can Halfords understand customer behaviour groupwide to develop a …
Hyper-personalisation boosts PlayStation’s engagement by 30%
Q. How did PlayStation achieve a massive 30% increase in engagement across …
Predictive targeting boosts M&S’ email responses by 20%
Q. How did M&S achieve a 20% increase in email engagement and subsequently …
