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Breakfast briefing

The Personalisation Payoff: Trust, Timing and What Drives Real Response

25 September 2025
Mary Ward House
Tavistock Square, London
8:30 – 11:30am

Join us as we explore how trust, message volume and personalisation tactics are reshaping CRM, with fresh insight and a panel featuring senior CRM leaders from Moonpig, Anthropologie, The Body Shop and Marks & Spencer.

Learn more about the event

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What’s on the agenda

Join senior CRM and customer marketing professionals for a focused morning on what personalisation really delivers and how to do it better.

25 September 2025
Mary Ward House, Tavistock Square

  • Complimentary breakfast provided
  • New research reveal – The Personalisation Payoff – Be among the first to hear findings from Plinc’s latest national consumer survey that explores how trust, message volume and personalisation tactics influence customer response and where brands are falling short. Presented by Stuart Russell, Chief Strategy Officer at Plinc.
  • Panel discussion and Q&A – Hear from a panel of industry leaders in a discussion led by Stuart Russell on where teams should focus next and smarter personalisation.
  • Panellists include:
    • Rhea Fox, Marketing Director at Moonpig
    • Marie-Louise Lord, Senior CRM & Loyalty Manager (International) at Marks & Spencer
    • Rob Worthington, previously Customer Marketing & Digital Director at Anthropologie Europe
    • Rachael Thornton, CRM & Loyalty Manager at The Body Shop
  • Networking

Invitation Only 

This event is by invitation only. Register your interest by completing the form. If you meet our attendance criteria, we’ll be in touch with further details.

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Can’t attend the briefing but still interested in learning more?

Get in touch for a virtual one-to-one session.

Request a one-to-one session