Breakfast briefing with the DMA

The Personalisation Payoff: Trust, Timing and What Drives Real Response

18 September 2025
Manchester Art Gallery
Mosley St, Manchester
8:30 – 11:30am

Register your interest to join Plinc and the DMA’s upcoming breakfast briefing. Explore new consumer insight on how trust, volume and personalisation tactics are reshaping CRM, followed by a panel with senior CRM leaders from Co-op, Matalan and BrewDog.

Learn more about the event

What’s on the agenda

Join senior CRM and customer marketing professionals for a focused morning on what personalisation really delivers and how to do it better.

18 September 2025
Manchester Art Gallery

  • Complimentary breakfast
  • New research reveal – The Personalisation Payoff – Be among the first to hear findings from Plinc’s latest national consumer survey that explores how trust, message volume and personalisation tactics influence customer response and where brands are falling short. Presented by Stuart Russell, Chief Strategy Officer at Plinc.
  • DMA Value of Customer Data Report – Discover how marketers are blending loyalty and automation to power real personalisation, with insights from Ian Gibbs, Data & Insight Director at the DMA.
  • Panel discussion and Q&A – Hear from industry leaders on where teams should focus next and how to approach smarter personalisation, in a conversation led by Stuart Russell.
  • Panellists include: 
    • Jessica Rose, Head of CRM Campaigns at Co Op
    • Rachel Liversedge, Head of Loyalty & CRM at Matalan
    • Kate Chatterton, Head of CRM & Loyalty at Brewdog
  • Networking

Please note that this event is by invitation only. Register your interest by completing the form, and if you meet our selection criteria, we’ll be in touch with further details.

Food for thought

Get the juices flowing with more resources on creating loyal, repeat customers.

Get in touch for a virtual one-to-one session.