
Breakfast briefing with the DMA
The Personalisation Payoff: Trust, Timing and What Drives Real Response
18 September 2025
Manchester Art Gallery
Mosley St, Manchester
8:30 – 11:30am
Complete the form to register your interest in attending Plinc and the DMA’s latest breakfast briefing. Get a first look at new consumer insight into how trust, volume and personalisation tactics affect response and reshape CRM strategy.
What’s on the agenda
Join senior CRM and customer marketing professionals for a focused morning on what personalisation really delivers and how to do it better.
18 September 2025
Manchester Art Gallery
- Complimentary breakfast
- New research reveal – The Personalisation Payoff – Be among the first to hear findings from Plinc’s latest national consumer survey that explores how trust, message volume and personalisation tactics influence customer response and where brands are falling short. Presented by Stuart Russell, Chief Strategy Officer at Plinc.
- DMA Customer Loyal Report – Gain insights from Ian Gibbs, Data & Insight Director at DMA, on how marketers are adapting loyalty strategies and reconnecting with evolving consumer expectations.
- Panel discussion and Q&A – Hear from a panel of industry leaders in a discussion led by Stuart Russell on where teams should focus next and smarter personalisation.
- Networking
Please note that this event is by invitation only. Register your interest by completing the form, and if you meet our selection criteria, we’ll be in touch with further details.

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Can’t attend the briefing but still interested in learning more?
Get in touch for a virtual one-to-one session.