Over the past couple of weeks, we’ve discussed why customer marketing teams are struggling to achieve impactful personalisation at scale and how they can overcome those challenges.
With the right people, processes and technology in place to unify, analyse and activate a brands’ online and offline data, marketers can create optimised omnichannel experiences for each customer, serving them the content and offers they want to see, when and where they want to see them.
And we know it works. Personalisation increases purchase frequency and customer value by bolstering engagement, boosting basket sizes and highlighting the cross-/upsell opportunities that customers actually want to see. In fact, we’ve seen predictive targeting and personalisation lead to a 20-30% uplift in engagement for our clients, resulting in £100ks incremental revenue.
Interested?
Download the eBook to discover 7 simple ways to incorporate personalisation into your customer marketing program.
Resources

The Hidden Roadblocks to Personalisation (And How to Fix Them)
Marketing personalisation can unlock huge potential, but many businesses are running into hidden roadblocks. In this post, we explore the key challenges…

AI Won’t Fix Bad Data: The Truth About Machine Learning and Personalisation
Investing in AI for personalisation without fixing your data is like building a house on a shaky foundation. In this blog, we explore why AI alone won’t…

CRM vs Trade: Aligning CRM Targeting Strategy with Trading Goals
Balancing long-term loyalty with short-term trading pressure is a challenge CRM leaders know all too well. This blog explores how category-level targeting…

Retention Reinvented: How Predictive Metrics Transform CRM Success
Retaining customers is more challenging than ever, with rising acquisition costs and increasing churn threatening profit margins. Predictive metrics,…

Advice to My Younger Self – Lessons from Women in Tech
Every career is shaped by lessons learned along the way—some from successes, others from challenges. With International Women’s Day approaching, we…

The Power of Mentorship – Finding Champions in Tech
As part of our International Women’s Day series, we’re exploring the many ways women in tech support each other in their careers. Breaking into tech is…