Over the past couple of weeks, we’ve discussed why customer marketing teams are struggling to achieve impactful personalisation at scale and how they can overcome those challenges.
With the right people, processes and technology in place to unify, analyse and activate a brands’ online and offline data, marketers can create optimised omnichannel experiences for each customer, serving them the content and offers they want to see, when and where they want to see them.
And we know it works. Personalisation increases purchase frequency and customer value by bolstering engagement, boosting basket sizes and highlighting the cross-/upsell opportunities that customers actually want to see. In fact, we’ve seen predictive targeting and personalisation lead to a 20-30% uplift in engagement for our clients, resulting in £100ks incremental revenue.
Interested?
Download the eBook to discover 7 simple ways to incorporate personalisation into your customer marketing program.
Resources

Using Real Time Personalised Content for Customer Retention
As personalisation moves from a nice-to-have to a growth driver, real-time content has become essential for keeping customers engaged. This article explores…

CDP vs. CRM in 2025: Choosing the Right Customer Data Management Tool
With evolving tech and tighter marketing demands, understanding the roles of CRMs and CDPs has never been more critical. This guide breaks down the key…

From Execution to Influence: The CRM Shift That Starts with One Small Step
CRM teams are full of strategic potential. This series recap shows how ten small shifts – from insight to influence – can help CRM earn trust, drive value,…

Measure What Matters: From Campaign Lift to Long-Term Customer Impact
CRM teams won’t earn strategic influence with click rates alone. To drive investment and impact, reporting must shift from campaign metrics to customer…

Lead the Brief: How CRM Becomes a Strategic Voice in Trading Decisions
CRM teams often arrive too late to shape strategy. Showing up with live insight repositions CRM as an contributor to commercial planning , not just the…

Connect the Journey: Building Real Omnichannel Intelligence
Disconnected journeys limit CRM’s impact. When CRM connects cross-channel behaviour into a clear customer view, it drives smarter personalisation,…