Over the past couple of weeks, we’ve discussed why customer marketing teams are struggling to achieve impactful personalisation at scale and how they can overcome those challenges.
With the right people, processes and technology in place to unify, analyse and activate a brands’ online and offline data, marketers can create optimised omnichannel experiences for each customer, serving them the content and offers they want to see, when and where they want to see them.
And we know it works. Personalisation increases purchase frequency and customer value by bolstering engagement, boosting basket sizes and highlighting the cross-/upsell opportunities that customers actually want to see. In fact, we’ve seen predictive targeting and personalisation lead to a 20-30% uplift in engagement for our clients, resulting in £100ks incremental revenue.
Interested?
Download the eBook to discover 7 simple ways to incorporate personalisation into your customer marketing program.
Resources

Retention Reinvented: How Predictive Metrics Transform CRM Success
Retaining customers is more challenging than ever, with rising acquisition costs and increasing churn threatening profit margins. Predictive metrics,…

Advice to My Younger Self – Lessons from Women in Tech
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The Power of Mentorship – Finding Champions in Tech
As part of our International Women’s Day series, we’re exploring the many ways women in tech support each other in their careers. Breaking into tech is…

Finding Your Own Way into Tech – Unconventional Career Paths
In the lead-up to International Women’s Day, we’re celebrating the diverse experiences of women in tech. Through this blog series, we’ll share…

How Predictive Insights Build Smarter Segmentation
Marketers often struggle to balance personalisation with efficiency, leading to missed opportunities and wasted budgets. Predictive segmentation powered by…

The Evolution of Loyalty Metrics: How Predictive Insights Transform Customer Loyalty
Traditional metrics like Customer Lifetime Value (CLV) have long been cornerstones of CRM strategies, offering a snapshot of past performance. However,…