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Personalisation in Practice: What We Learned from CRM Leaders in London
Insights from Plinc’s breakfast briefing in London, where senior CRM leaders from Moonpig, Anthropologie Europe and The Body Shop discussed how to build…
Personalisation in Practice: Key Takeaways from Manchester’s CRM Leaders
Insights from Plinc and the DMA’s breakfast briefing in Manchester, where senior CRM leaders explored the biggest blockers to personalisation, how to…
Using Real Time Personalised Content for Customer Retention
As personalisation moves from a nice-to-have to a growth driver, real-time content has become essential for keeping customers engaged. This article explores…
CDP vs. CRM in 2025: Choosing the Right Customer Data Management Tool
With evolving tech and tighter marketing demands, understanding the roles of CRMs and CDPs has never been more critical. This guide breaks down the key…
From Execution to Influence: The CRM Shift That Starts with One Small Step
CRM teams are full of strategic potential. This series recap shows how ten small shifts – from insight to influence – can help CRM earn trust, drive value,…
Measure What Matters: From Campaign Lift to Long-Term Customer Impact
CRM teams won’t earn strategic influence with click rates alone. To drive investment and impact, reporting must shift from campaign metrics to customer…