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Using Real Time Personalised Content for Customer Retention
As personalisation moves from a nice-to-have to a growth driver, real-time content has become essential for keeping customers engaged. This article explores…
CDP vs. CRM in 2025: Choosing the Right Customer Data Management Tool
With evolving tech and tighter marketing demands, understanding the roles of CRMs and CDPs has never been more critical. This guide breaks down the key…
From Execution to Influence: The CRM Shift That Starts with One Small Step
CRM teams are full of strategic potential. This series recap shows how ten small shifts – from insight to influence – can help CRM earn trust, drive value,…
Measure What Matters: From Campaign Lift to Long-Term Customer Impact
CRM teams won’t earn strategic influence with click rates alone. To drive investment and impact, reporting must shift from campaign metrics to customer…
Lead the Brief: How CRM Becomes a Strategic Voice in Trading Decisions
CRM teams often arrive too late to shape strategy. Showing up with live insight repositions CRM as an contributor to commercial planning , not just the…
Connect the Journey: Building Real Omnichannel Intelligence
Disconnected journeys limit CRM’s impact. When CRM connects cross-channel behaviour into a clear customer view, it drives smarter personalisation,…