
Webinar on Demand: A New Perspective on CDP Selection
In this webinar, Chief Strategy Officer Stuart Russell and martech
specialist Mathieu Lavedrine investigated how to successfully identify a
CDP that meets a brand’s specific needs and long-term strategic objectives.
Watch the recording now.
In this open discussion, Chief Strategy Officer Stuart Russell and martech specialist Mathieu Lavedrine investigated how businesses can navigate through a diverse and complex market to successfully identify a CDP that meets a brand’s specific needs and long-term strategic objectives. This recording will help you gain a fresh perspective on the market’s potential (and failings) and learn how to better articulate your unique requirements, assess the market and navigate the selection process.
This session is not technical and is aimed at everyone who has a vested interest in selecting the right CDP for their brand, from marketing executives to C-level.
Still need assistance gathering your requirements to select the right CDP for your brand? Check out our Pre-RFP Assessment, a fully comprehensive guide that helps you analyse more than 70 key components of CDP selection.
Resources

See Beneath the Surface: Turning Segmentation into Strategic Intelligence
Segmentation isn’t just for targeting. When used to surface behavioural insight, it reveals where value is created, what predicts loyalty, and how CRM can…

Become a Customer Economist: Why CRM Should Speak in Value, Not Volume
CRM is often rich in insight but fails to speak the business’s language. Reframing performance in terms of customer value is key to influencing strategy…

From Batch to Precision: Winning the Relevance War Without Burning Out Your Base
Batch campaigns create CRM fatigue fast. Shifting to precision targeting protects customer value, boosts engagement efficiency, and builds sustainable…

Prove It or Lose It: Why CRM Needs to Speak in Revenue, Not Reach
CRM teams are under pressure to prove commercial impact. Without uplift measurement and control groups, incremental revenue stays invisible and influence…

Sound the Alarm: Why CRM’s Data Problem Is a Strategic Problem
Inaccessible data continues to limit the impact of CRM. Yet when it’s reframed as a commercial issue rather than a technical one, it opens the door to…

From Execution to Influence: Why It’s Time for CRM to Take the Lead
Introducing Plinc’s Strategic CRM Playbook: From Execution to Influence. Discover why CRM is poised to lead with insight, value, and influence in today’s…