
Webinar on Demand: A New Perspective on CDP Selection
In this webinar, Chief Strategy Officer Stuart Russell and martech
specialist Mathieu Lavedrine investigated how to successfully identify a
CDP that meets a brand’s specific needs and long-term strategic objectives.
Watch the recording now.
In this open discussion, Chief Strategy Officer Stuart Russell and martech specialist Mathieu Lavedrine investigated how businesses can navigate through a diverse and complex market to successfully identify a CDP that meets a brand’s specific needs and long-term strategic objectives. This recording will help you gain a fresh perspective on the market’s potential (and failings) and learn how to better articulate your unique requirements, assess the market and navigate the selection process.
This session is not technical and is aimed at everyone who has a vested interest in selecting the right CDP for their brand, from marketing executives to C-level.
Still need assistance gathering your requirements to select the right CDP for your brand? Check out our Pre-RFP Assessment, a fully comprehensive guide that helps you analyse more than 70 key components of CDP selection.
Resources

Using Real Time Personalised Content for Customer Retention
As personalisation moves from a nice-to-have to a growth driver, real-time content has become essential for keeping customers engaged. This article explores…

CDP vs. CRM in 2025: Choosing the Right Customer Data Management Tool
With evolving tech and tighter marketing demands, understanding the roles of CRMs and CDPs has never been more critical. This guide breaks down the key…

From Execution to Influence: The CRM Shift That Starts with One Small Step
CRM teams are full of strategic potential. This series recap shows how ten small shifts – from insight to influence – can help CRM earn trust, drive value,…

Measure What Matters: From Campaign Lift to Long-Term Customer Impact
CRM teams won’t earn strategic influence with click rates alone. To drive investment and impact, reporting must shift from campaign metrics to customer…

Lead the Brief: How CRM Becomes a Strategic Voice in Trading Decisions
CRM teams often arrive too late to shape strategy. Showing up with live insight repositions CRM as an contributor to commercial planning , not just the…

Connect the Journey: Building Real Omnichannel Intelligence
Disconnected journeys limit CRM’s impact. When CRM connects cross-channel behaviour into a clear customer view, it drives smarter personalisation,…