
Composable marketing solutions
Marketing solutions powered by data, built for activation
Give your customer marketing a spark of genius with our composable marketing solutions.

The value our solutions deliver
From pre- and post-purchase optimisation to predictive analytics and automated campaign reporting, our snap-on marketing solutions help you do more with your customer data, quickly.
These composable solutions can take what people love about your business and turn it into genius customer marketing.

Who do they work best for?
Our composable marketing solutions are built for companies that have already tasted the ROI from a Single Customer View and are hungry for more.
Big brands like Argos, Halfords, Tu and Crew Clothing use our solutions to:
- Drive incremental revenue by £Millions
- Grow basket spend by 20%+
- Increase channel engagement by 20%

I’m looking for…
Expand your Single Customer View with real-time updates from all sources (on- and off-line), and use it to power your customer-first marketing strategy.
For seamless customer engagement, instant personalisation is vital. Unlock real-time insights from recent interactions to boost conversion and basket size.
Use machine learning to swiftly adapt campaigns, optimise targeting, and identify up-sell and cross-sell opportunities across channels.
Gain quick, accurate campaign insights with automated, actionable reports. No IT or analysts needed.
Expert marketing services baked in
Partnership is the name of the game. So from day one of integrating one of our solutions, our team is on hand for assistance on anything from usability to strategy.
FAQs
No. While our Unilyze platform can help you build a true Single Customer View and prep your data for activation, our standalone modules are platform-agnostic. Open APIs enable you to leverage your data across everything in your martech stack — with hyper-low latency.
If you’re using a CDP from another provider, we’ll happily build you a bespoke integration process.
Yes! No matter which data and marketing solutions you use, our solutions will integrate well. All our solutions are open and composable.
To begin the process, simply book a consultation with our team so we can better understand your requirements. The productionised implementation process takes between 6-8 weeks after we receive your data.
As part of the implementation, we audit your brand’s unique data sources and investigate best practices for working with your team. Our data experts will consult with you each step of the way to ensure the solutions are seamlessly incorporated into your existing systems. Our solutions are charged via a fixed-cost implementation fee and a monthly licensing fee.

Prove It or Lose It: Why CRM Needs to Speak in Revenue, Not Reach
CRM teams are under pressure to prove commercial impact. Without uplift measurement and control groups, incremental revenue stays invisible — and…

Sound the Alarm: Why CRM’s Data Problem Is a Strategic Problem
Inaccessible data continues to limit the impact of CRM. Yet when it’s reframed as a commercial issue rather than a technical one, it opens the door to…

From Execution to Influence: Why It’s Time for CRM to Take the Lead
Introducing Plinc’s Strategic CRM Playbook: From Execution to Influence. Discover why CRM is poised to lead with insight, value, and influence in today’s…

From Execution to Influence: A CRM Blueprint for Change
Plinc’s Strategic CRM Playbook outlines 10 practical, commercially focused shifts CRM teams can make today to move from delivery to direction and take on…

Event Debrief: Why Loyalty Isn’t About Points And Personalisation Isn’t About Tech
Insights from Plinc and DMA North’s breakfast briefing in Leeds, where senior CRM leaders shared what’s really working in loyalty, trading, and customer…

Making Customer-First a Reality at Crew Clothing: Strategic Lessons from a Data-Driven Transformation
Learn how Crew Clothing built a customer-first marketing strategy — and the practical lessons other retailers can take from their journey.
Are we a fit for you?
If you’d like to talk about how we can help you get more value from your customer data, get in touch or request a demo.
We’re happy to chat, no pressure.