Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
A Response to Gartner’s Magic Quadrant for Customer Data Platforms
Gartner’s recent Magic Quadrant for Customer Data Platforms (CDPs) is causing some drama – here’s our take.
Proving Marketing’s Value with Incrementality
What is incrementality, and why is it such a crucial metric for demonstrating customer marketing success?
Webinar: Fixing Customer Data Foundations for Good
In this webinar, Fixing Customer Data Foundations for Good, Plinc investigates how to achieve, and what to expect from, a modern 360-degree Single Customer…
Webinar On-Demand: 2024 Customer Marketing Trend Predictions
In this webinar, Plinc’s Chief Strategy Officer Stuart Russell and Chief Technology Officer Graham Burton share 6 predictions for this year’s customer…
Webinar Recap: 2024 Customer Marketing Trend Predictions
On our recent webinar, we unveiled our top 6 customer marketing trend predictions for the year. Read on or watch the full webinar to make 2024 your best…
The Evolution Toward Customer-First
How close is your business to embracing a customer-first mentality?
