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Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Advice to My Younger Self – Lessons from Women in Tech
Every career is shaped by lessons learned along the way—some from successes, others from challenges. With International Women’s Day approaching, we…
The Power of Mentorship – Finding Champions in Tech
As part of our International Women’s Day series, we’re exploring the many ways women in tech support each other in their careers. Breaking into tech is…
Finding Your Own Way into Tech – Unconventional Career Paths
In the lead-up to International Women’s Day, we’re celebrating the diverse experiences of women in tech. Through this blog series, we’ll share…
How Predictive Insights Build Smarter Segmentation
Marketers often struggle to balance personalisation with efficiency, leading to missed opportunities and wasted budgets. Predictive segmentation powered by…
The Evolution of Loyalty Metrics: How Predictive Insights Transform Customer Loyalty
Traditional metrics like Customer Lifetime Value (CLV) have long been cornerstones of CRM strategies, offering a snapshot of past performance. However,…
Three Key Takeaways from Customer Loyalty & Retention Conference in London
Building customer loyalty goes beyond innovation; it starts with a strong data foundation, intentional data collection, and personalisation that…