Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
The Evolution Toward Customer-First
How close is your business to embracing a customer-first mentality?
Four-in-five marketers (81%) can’t easily access the data they need to execute impactful campaigns
Research from Plinc has uncovered 81% of marketers can’t easily access all the customer data needed to inform targeting and personalisation, impacting the…
A look back at our 2023 customer marketing predictions
At the beginning of last year, we predicted the top 10 customer marketing trends for 2023. Were we right?
State of Customer Data Report
Plinc delves into senior customer marketing professionals’ aspirations, worries, processes and everyday challenges.
Customer-First Strategy FAQs
Plinc answers the most frequently asked questions about customer-first strategies.
Halfords connects customer data to promote loyalty
Q. How did Halfords deliver real value through their loyalty program?…
