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Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Leeds Breakfast Briefing: Plinc + DMA
Register your interest to attend Plinc and the DMA’s Leeds breakfast briefing, where discuss our consumer research on creating loyal, repeat customers.
Retention Reinvented: How Predictive Metrics Transform CRM Success
Retaining customers is more challenging than ever, with rising acquisition costs and increasing churn threatening profit margins. Predictive metrics,…
Advice to My Younger Self – Lessons from Women in Tech
Every career is shaped by lessons learned along the way—some from successes, others from challenges. With International Women’s Day approaching, we…
The Power of Mentorship – Finding Champions in Tech
As part of our International Women’s Day series, we’re exploring the many ways women in tech support each other in their careers. Breaking into tech is…
Finding Your Own Way into Tech – Unconventional Career Paths
In the lead-up to International Women’s Day, we’re celebrating the diverse experiences of women in tech. Through this blog series, we’ll share…
How Predictive Insights Build Smarter Segmentation
Marketers often struggle to balance personalisation with efficiency, leading to missed opportunities and wasted budgets. Predictive segmentation powered by…