Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
eBook: Key retention strategies
Customer retention is more important than ever. Here are 12 key strategies …
3 examples of fixing data foundations
Explore how Halfords, M&S International and Crew Clothing resolved common customer data foundation challenges by starting with a simple use case.
Fixing Data Issues for Good: A Marketing Leader’s Guide
Learn how a customer data platform can resolve your customer data challenges (rather than contributing to them).
Personalisation at scale in marketing
Personalisation has been a hot topic over the last 10+ years, so what’s preventing marketers from success? Learn about personalisation at scale and its…
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
7 Takeaways from the Fixing Customer Data Foundations Webinar
Steven Moriarty, Head of Customer Data and Insights at Crew Clothing, recently joined Plinc experts to discuss the power of fit-for-purpose data foundations…
