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Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
From Execution to Influence: A CRM Blueprint for Change
Plinc’s Strategic CRM Playbook outlines 10 practical, commercially focused shifts CRM teams can make today to move from delivery to direction and take on…
Event Debrief: Why Loyalty Isn’t About Points And Personalisation Isn’t About Tech
Insights from Plinc and DMA North’s breakfast briefing in Leeds, where senior CRM leaders shared what’s really working in loyalty, trading, and customer…
Making Customer-First a Reality at Crew Clothing: Strategic Lessons from a Data-Driven Transformation
Learn how Crew Clothing built a customer-first marketing strategy — and the practical lessons other retailers can take from their journey.
The Hidden Roadblocks to Personalisation (And How to Fix Them)
Marketing personalisation can unlock huge potential, but many businesses are running into hidden roadblocks. In this post, we explore the key challenges…
AI Won’t Fix Bad Data: The Truth About Machine Learning and Personalisation
Investing in AI for personalisation without fixing your data is like building a house on a shaky foundation. In this blog, we explore why AI alone won’t…
CRM vs Trade: Aligning CRM Targeting Strategy with Trading Goals
Balancing long-term loyalty with short-term trading pressure is a challenge CRM leaders know all too well. This blog explores how category-level targeting…