Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
The Hidden Roadblocks to Personalisation (And How to Fix Them)
Marketing personalisation can unlock huge potential, but many businesses are running into hidden roadblocks. In this post, we explore the key challenges…
AI Won’t Fix Bad Data: The Truth About Machine Learning and Personalisation
Investing in AI for personalisation without fixing your data is like building a house on a shaky foundation. In this blog, we explore why AI alone won’t…
CRM vs Trade: Aligning CRM Targeting Strategy with Trading Goals
Balancing long-term loyalty with short-term trading pressure is a challenge CRM leaders know all too well. This blog explores how category-level targeting…
Leeds Breakfast Briefing: Plinc + DMA
Register your interest to attend Plinc and the DMA’s Leeds breakfast briefing, where discuss our consumer research on creating loyal, repeat customers.
Retention Reinvented: How Predictive Metrics Transform CRM Success
Retaining customers is more challenging than ever, with rising acquisition costs and increasing churn threatening profit margins. Predictive metrics,…
Advice to My Younger Self – Lessons from Women in Tech
Every career is shaped by lessons learned along the way—some from successes, others from challenges. With International Women’s Day approaching, we…
