Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
More Influence, More Pressure: What CRM Leaders in London Told Us
Insights from Plinc’s breakfast briefing in London, where CRM leaders discussed what happens when CRM wins influence, how to build investment cases with…
Manchester Breakfast Briefing: 30 September 2026
Register your interest to attend Plinc’s breakfast briefing, where we’ll discuss the future of CRM’s strategic importance, commercial value, investment…
Turn your segmentation into commercial evidence
A one-page overview for insights, CRM and category leaders who want to see how a single segmentation hypothesis gets turned into commercial evidence, what…
Activating Segmentation: From Insight to Action
Explorer Research’s Mike Moussallem sat down with Stuart Russell, Chief Strategy Officer, and Graham Burton, Chief Technology Officer at Plinc, on why…
From Insight to Action: Building Smarter Campaigns Faster
Plinc’s Stuart Russell hosted a discussion with James Alty, Founder and Managing Director of Apteco, and Graham Burton, Plinc’s Chief Technology Officer, on…
Represent: using customer insight to support smarter growth
How Represent identified its most valuable customers and built a smarter CRM and loyalty strategy.