A New Horizon for Planning-inc
If we’re being honest, this isn’t the first time we’ve thought about changing our name.
For one, “Planning-inc” doesn’t really get to the heart of what we do. Yes, data and campaign planning is part of our business – and we’re really good at it – but our products and services benefit our clients well beyond the planning stage.
It’s also safe to say “Planning-inc” has never been the most popular name within the company. Spelling out our email addresses was always abit of a nightmare, and we’ve gotten our fair share of unintentional website traffic from search engines (like people looking for planning permission advice…not in our wheelhouse, sorry!).
“Planning-inc” isn’t a household name, but it is part of our heritage. We’re proud of what we’ve done over the last 20+ years, so we wanted our new name to honour the journey we’ve taken as a business to this point. We’re not changing who we are or what we do, but we needed to create something fresh that was more reflective of our ethos and purpose as a company.
Our clients and friends have often referred to us as Plinc in passing. Yes, it’s a condensed version of “Planning-inc”, but it’s also reflective of what we excel at as a business: connecting things together, quickly and efficiently.
So, allow us to reintroduce ourselves. We’re Plinc. We’re a customer data technology platform with some very smart people attached.
Have a click around on our new website and let us know if you see anything that sounds interesting for your brand.
Blog posts

Become a Customer Economist: Why CRM Should Speak in Value, Not Volume
CRM is often rich in insight but fails to speak the business’s language. Reframing performance in terms of customer value is key to influencing strategy…

From Batch to Precision: Winning the Relevance War Without Burning Out Your Base
Batch campaigns create CRM fatigue fast. Shifting to precision targeting protects customer value, boosts engagement efficiency, and builds sustainable…

Prove It or Lose It: Why CRM Needs to Speak in Revenue, Not Reach
CRM teams are under pressure to prove commercial impact. Without uplift measurement and control groups, incremental revenue stays invisible and influence…

Sound the Alarm: Why CRM’s Data Problem Is a Strategic Problem
Inaccessible data continues to limit the impact of CRM. Yet when it’s reframed as a commercial issue rather than a technical one, it opens the door to…

From Execution to Influence: Why It’s Time for CRM to Take the Lead
Introducing Plinc’s Strategic CRM Playbook: From Execution to Influence. Discover why CRM is poised to lead with insight, value, and influence in today’s…

Event Debrief: Why Loyalty Isn’t About Points And Personalisation Isn’t About Tech
Insights from Plinc and DMA North’s breakfast briefing in Leeds, where senior CRM leaders shared what’s really working in loyalty, trading, and customer…