A New Horizon for Planning-inc
If we’re being honest, this isn’t the first time we’ve thought about changing our name.
For one, “Planning-inc” doesn’t really get to the heart of what we do. Yes, data and campaign planning is part of our business – and we’re really good at it – but our products and services benefit our clients well beyond the planning stage.
It’s also safe to say “Planning-inc” has never been the most popular name within the company. Spelling out our email addresses was always abit of a nightmare, and we’ve gotten our fair share of unintentional website traffic from search engines (like people looking for planning permission advice…not in our wheelhouse, sorry!).
“Planning-inc” isn’t a household name, but it is part of our heritage. We’re proud of what we’ve done over the last 20+ years, so we wanted our new name to honour the journey we’ve taken as a business to this point. We’re not changing who we are or what we do, but we needed to create something fresh that was more reflective of our ethos and purpose as a company.
Our clients and friends have often referred to us as Plinc in passing. Yes, it’s a condensed version of “Planning-inc”, but it’s also reflective of what we excel at as a business: connecting things together, quickly and efficiently.
So, allow us to reintroduce ourselves. We’re Plinc. We’re a customer data technology platform with some very smart people attached.
Have a click around on our new website and let us know if you see anything that sounds interesting for your brand.
Blog posts

Personalisation in Practice: What We Learned from CRM Leaders in London
Insights from Plinc’s breakfast briefing in London, where senior CRM leaders from Moonpig, Anthropologie Europe and The Body Shop discussed how to build…

Personalisation in Practice: Key Takeaways from Manchester’s CRM Leaders
Insights from Plinc and the DMA’s breakfast briefing in Manchester, where senior CRM leaders explored the biggest blockers to personalisation, how to…

Using Real Time Personalised Content for Customer Retention
As personalisation moves from a nice-to-have to a growth driver, real-time content has become essential for keeping customers engaged. This article explores…

CDP vs. CRM in 2025: Choosing the Right Customer Data Management Tool
With evolving tech and tighter marketing demands, understanding the roles of CRMs and CDPs has never been more critical. This guide breaks down the key…

From Execution to Influence: The CRM Shift That Starts with One Small Step
CRM teams are full of strategic potential. This series recap shows how ten small shifts – from insight to influence – can help CRM earn trust, drive value,…

Measure What Matters: From Campaign Lift to Long-Term Customer Impact
CRM teams won’t earn strategic influence with click rates alone. To drive investment and impact, reporting must shift from campaign metrics to customer…