What’s on the agenda

Join senior CRM and customer marketing leaders for a focused morning on the future of AI decisioning and the data foundations required to make it real.

22 January 2026
Everyman Cinema Borough Yards

• Complimentary breakfast
• Decisions, Decisions: How Today’s Data Choices Shape Tomorrow’s AI Decisioning in CRM – AI-assisted customer decisioning is beginning to influence how CRM teams (and stakeholders) plan, test, target and optimise but many organisations are still working through the fundamentals. Many want to benefit from emerging capabilities yet lack the data structure, measurement and governance needed to use them confidently. This session presented by Stuart Russell, Chief Strategy Officer takes a realistic look at:

• • How AI-assisted decisioning is likely to shape CRM over the coming years
  • The honest state of where most marketers are starting from
  • The data choices that determine whether new technologies add value or create complexity
  • How to prepare teams, processes and platforms at a pace that fits your organisation

• Panel discussion and Q&A
  • Hear from a panel of CRM and data leaders in a discussion led by Stuart Russell the practical steps brands can take now to build the required capability. Expect a clear view of what matters most for AI readiness and where early investments produce meaningful impact.
• Networking

Please note that this event is by invitation only. Register your interest by completing the form, and if you meet our selection criteria, we’ll be in touch with further details.