Customer retention is more important now than ever.
Customer marketers face an endless number of challenges, but one thing is clear: there has never been a more relevant time to focus on building stronger customer relationships.
In this eBook, you will learn:
- Why retention is so important right now
- The technical foundations required to build a great customer retention program
- 12 key strategies for retaining your customers
- Advice on enhancing your retention arsenal.
Click below to download the Key Retention Strategies eBook.
Resources

Retention Reinvented: How Predictive Metrics Transform CRM Success
Retaining customers is more challenging than ever, with rising acquisition costs and increasing churn threatening profit margins. Predictive metrics,…

Advice to My Younger Self – Lessons from Women in Tech
Every career is shaped by lessons learned along the way—some from successes, others from challenges. With International Women’s Day approaching, we…

The Power of Mentorship – Finding Champions in Tech
As part of our International Women’s Day series, we’re exploring the many ways women in tech support each other in their careers. Breaking into tech is…

Finding Your Own Way into Tech – Unconventional Career Paths
In the lead-up to International Women’s Day, we’re celebrating the diverse experiences of women in tech. Through this blog series, we’ll share…

How Predictive Insights Build Smarter Segmentation
Marketers often struggle to balance personalisation with efficiency, leading to missed opportunities and wasted budgets. Predictive segmentation powered by…

The Evolution of Loyalty Metrics: How Predictive Insights Transform Customer Loyalty
Traditional metrics like Customer Lifetime Value (CLV) have long been cornerstones of CRM strategies, offering a snapshot of past performance. However,…