eBook: Key retention strategies
Customer retention is more important than ever. Here are 12 key strategies
to boost your retention rates and keep your most valuable customers coming
back.
Customer retention is more important now than ever.
Customer marketers face an endless number of challenges, but one thing is clear: there has never been a more relevant time to focus on building stronger customer relationships.
In this eBook, you will learn:
- Why retention is so important right now
- The technical foundations required to build a great customer retention program
- 12 key strategies for retaining your customers
- Advice on enhancing your retention arsenal.
Click below to download the Key Retention Strategies eBook.
Resources
Become a Customer Economist: Why CRM Should Speak in Value, Not Volume
CRM is often rich in insight but fails to speak the business’s language. Reframing performance in terms of customer value is key to influencing strategy…
From Batch to Precision: Winning the Relevance War Without Burning Out Your Base
Batch campaigns create CRM fatigue fast. Shifting to precision targeting protects customer value, boosts engagement efficiency, and builds sustainable…
Prove It or Lose It: Why CRM Needs to Speak in Revenue, Not Reach
CRM teams are under pressure to prove commercial impact. Without uplift measurement and control groups, incremental revenue stays invisible and influence…
Sound the Alarm: Why CRM’s Data Problem Is a Strategic Problem
Inaccessible data continues to limit the impact of CRM. Yet when it’s reframed as a commercial issue rather than a technical one, it opens the door to…
From Execution to Influence: Why It’s Time for CRM to Take the Lead
Introducing Plinc’s Strategic CRM Playbook: From Execution to Influence. Discover why CRM is poised to lead with insight, value, and influence in today’s…
Event Debrief: Why Loyalty Isn’t About Points And Personalisation Isn’t About Tech
Insights from Plinc and DMA North’s breakfast briefing in Leeds, where senior CRM leaders shared what’s really working in loyalty, trading, and customer…