Closing the gap between reality and possibility in customer marketing
To better understand the challenges marketing teams are facing and how they can overcome them, we surveyed senior CRM and customer marketing professionals in B2C businesses from across the UK.
Blog posts
Three Key Takeaways from Customer Loyalty & Retention Conference in London
Building customer loyalty goes beyond innovation; it starts with a strong data foundation, intentional data collection, and personalisation that…
Unlocking the Secrets to Creating Loyal, Repeat Customers
Creating loyalty isn’t just about keeping up with trends—it’s about understanding why customers come back and how personalisation builds connections…
AI: A growing concern for customer marketing leaders
Why are senior marketers worried about AI? This blog uncovers the reasons behind the concerns and discusses how to overcome them.
3 examples of fixing data foundations
Explore how Halfords, M&S International and Crew Clothing resolved common customer data foundation challenges by starting with a simple use case.
Personalisation at scale in marketing
Personalisation has been a hot topic over the last 10+ years, so what’s preventing marketers from success? Learn about personalisation at scale and its…
Customer Data Foundations: Evolution, Challenges, and Solutions
A deep dive into customer data foundations.
