Closing the gap between reality and possibility in customer marketing
To better understand the challenges marketing teams are facing and how they can overcome them, we surveyed senior CRM and customer marketing professionals in B2C businesses from across the UK.
Blog posts
Event Debrief: Why Loyalty Isn’t About Points — And Personalisation Isn’t About Tech
Insights from Plinc and DMA North’s breakfast briefing in Leeds, where senior CRM leaders shared what’s really working in loyalty, trading, and customer…
Making Customer-First a Reality at Crew Clothing: Strategic Lessons from a Data-Driven Transformation
Learn how Crew Clothing built a customer-first marketing strategy — and the practical lessons other retailers can take from their journey.
The Hidden Roadblocks to Personalisation (And How to Fix Them)
Marketing personalisation can unlock huge potential, but many businesses are running into hidden roadblocks. In this post, we explore the key challenges…
AI Won’t Fix Bad Data: The Truth About Machine Learning and Personalisation
Investing in AI for personalisation without fixing your data is like building a house on a shaky foundation. In this blog, we explore why AI alone won’t…
CRM vs Trade: Aligning CRM Targeting Strategy with Trading Goals
Balancing long-term loyalty with short-term trading pressure is a challenge CRM leaders know all too well. This blog explores how category-level targeting…
Retention Reinvented: How Predictive Metrics Transform CRM Success
Retaining customers is more challenging than ever, with rising acquisition costs and increasing churn threatening profit margins. Predictive metrics,…
