Closing the gap between reality and possibility in customer marketing
To better understand the challenges marketing teams are facing and how they can overcome them, we surveyed senior CRM and customer marketing professionals in B2C businesses from across the UK.
Blog posts
Finding Your Own Way into Tech – Unconventional Career Paths
In the lead-up to International Women’s Day, we’re celebrating the diverse experiences of women in tech. Through this blog series, we’ll share…
The Cost of Missed Opportunities: Predictive Segmentation for Smarter Marketing
Marketers often struggle to balance personalisation with efficiency, leading to missed opportunities and wasted budgets. Predictive segmentation powered by…
The Evolution of Loyalty Metrics: How Predictive Insights Transform Customer Loyalty
Traditional metrics like Customer Lifetime Value (CLV) have long been cornerstones of CRM strategies, offering a snapshot of past performance. However,…
Three Key Takeaways from Customer Loyalty & Retention Conference in London
Building customer loyalty goes beyond innovation; it starts with a strong data foundation, intentional data collection, and personalisation that…
Unlocking the Secrets to Creating Loyal, Repeat Customers
Creating loyalty isn’t just about keeping up with trends—it’s about understanding why customers come back and how personalisation builds connections…
AI: A growing concern for customer marketing leaders
Why are senior marketers worried about AI? This blog uncovers the reasons behind the concerns and discusses how to overcome them.
