CRM Resources That Landed Best This Year

Each year, we track which resources CRM and marketing leaders actually return to. Not the ones that sound compelling, but the ones that help teams make clearer decisions under delivery pressure.

This page brings together the content that resonated most this year. It is designed to help you quickly identify what to prioritise, what to deprioritise, and where to focus next.

If you only explore one item, start with the highlights.

Inside the Personalisation Payoff Report (Highlights)

A short, practical summary of what customers actually respond to now, and what that means for lifecycle communications, offers, and relevance.

Best for:
Teams looking to improve CRM performance without increasing delivery complexity.

Read the highlights

The Personalisation Payoff Report (Full Report)

The full evidence base behind the highlights, used by CRM leaders to align stakeholders and defend prioritisation decisions.

Best for:
Clarifying where personalisation adds measurable value, and where effort is better spent elsewhere.

Read the full report

Plinc’s Strategic CRM Playbook

A practical framework for moving out of delivery mode and into clearer prioritisation, stronger internal traction, and defensible measurement.

Best for:
CRM leaders managing busy roadmaps who want activity to translate into outcomes.

Get the playbook

Crew Clothing Case Study

A real-world example of how a CRM team simplified personalisation and made progress while their wider platform picture was still evolving.

Best for:
Teams who want momentum now, without waiting for a full transformation programme.

Read the case study

Upcoming Breakfast Briefings

How Today’s Data Choices Shape Tomorrow’s AI Decisioning in CRM

Discussion-led sessions exploring what AI decisioning looks like in practice, what “ready” really means, and which data decisions matter most now.

Best for:
In-house CRM and marketing leaders planning for AI-driven decisioning in lifecycle communications.

London: Thursday 22 January 2026
Reserve your seat

Manchester: Thursday 5 February 2026
Reserve your seat

Not Sure Where to Start?

If multiple challenges apply, begin with the Personalisation Payoff highlights. It is the fastest way to sense-check priorities before going deeper into any one area.