Our library
Resources
Explore educational guides, eBooks and webinars designed to help you tackle the big (and the everyday) customer data marketing challenges.
Webinar: From Insight to Action: Building Smarter Campaigns Faster
Join our webinar to explore why so many marketing teams are still bottlenecked on audience creation despite significant martech investment, and how giving…
Represent: using customer insight to support smarter growth
How Represent identified its most valuable customers and built a smarter CRM and loyalty strategy.
Before You Hand Decisions to AI, Read This
AI will make decisions with whatever data you give it. Here is what needs to be true before you hand over the wheel.
Plinc’s Machine Learning Playbook for CRM
A practical playbook for CRM leaders who want to understand how predictive models work, what determines whether they deliver commercial impact, and how they…
Creating the Learning Layer
For CRM and data leaders who want to understand how causal measurement works in practice, and what it takes to build it into the infrastructure that…
Plinc’s CRM Data Foundations Guide
A practical guide for marketers, CRM leaders and customer strategy teams who want to understand what good customer data foundations look like, and how to…